---
title: "Ford vs Honda: Which is searched more in the United States?"
description: "Is Ford or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/ford-vs-honda"
publisher: "Brandwave"
---

# Ford vs Honda: Which is searched more in the United States?

Is Ford or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ford and Honda
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Ford Share of Search**: 6.2%
- **Honda Share of Search**: 6.8%

## Is Ford or Honda more popular in search?

- In September 2026, Honda had more branded searches than Ford among car brands in the United States. Honda had about 4.5 million branded searches, while Ford had 4.1 million. Honda made up 6.8% of all car brand searches we track, and Ford accounted for 6.2%.
- The lead changed hands once in the 12 months ending September 2026: Honda took it in November 2025.
- Across the 12 months ending September 2026, Ford’s share of searches among car brands in the United States moved from 6.6% to 6.2%, and its estimated monthly branded searches moved from 4.5M to 4.1M.
- Across the 12 months ending September 2026, Honda’s share of searches among car brands in the United States moved from 6.3% to 6.8%, and its estimated monthly branded searches moved from 4.3M to 4.5M.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ford was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Honda was listed before Ford in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Honda fell from 2nd to 3rd among car brands in the United States.

## Month by month

| Month | Ford estimated searches | Ford Share of Search | Ford rank | Honda estimated searches | Honda Share of Search | Honda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 6.6% | 2 | 4.3M | 6.3% | 4 |
| Nov 2025 | 4.3M | 6.6% | 3 | 4.4M | 6.8% | 2 |
| Dec 2025 | 4.3M | 6.4% | 3 | 4.3M | 6.4% | 2 |
| Jan 2026 | 4.4M | 6.3% | 3 | 5M | 7.2% | 2 |
| Feb 2026 | 4.3M | 6.5% | 3 | 4.5M | 6.8% | 2 |
| Mar 2026 | 4.6M | 6.2% | 3 | 5.3M | 7.1% | 2 |
| Apr 2026 | 4.5M | 6.2% | 4 | 4.9M | 6.7% | 2 |
| May 2026 | 4.5M | 6.2% | 4 | 4.9M | 6.7% | 3 |
| Jun 2026 | 4.2M | 6.2% | 4 | 4.7M | 7.1% | 2 |
| Jul 2026 | 4.1M | 6.1% | 4 | 4.8M | 7.1% | 2 |
| Aug 2026 | 4.5M | 6.3% | 4 | 5M | 7% | 2 |
| Sep 2026 | 4.1M | 6.2% | 4 | 4.5M | 6.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ford**: Measured on the search terms “ford”, “ford bronco”, “ford bronco sport”, “ford escape”, “ford expedition”, “ford explorer”, “ford f150”, “ford maverick”, “ford mustang” and “ford ranger”, summed into one figure.
- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda civic”, “honda crv”, “honda hrv”, “honda odyssey”, “honda passport” and “honda pilot”, summed into one figure.

- [Ford profile](/demand/us/brands/ford)
- [Honda profile](/demand/us/brands/honda)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ford or Honda more popular in search?

In September 2026, Honda had more branded searches than Ford among car brands in the United States. Honda had about 4.5 million branded searches, while Ford had 4.1 million. Honda made up 6.8% of all car brand searches we track, and Ford accounted for 6.2%.

## Cite this page

Brandwave. "Ford vs Honda: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ford-vs-honda

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ford-vs-honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.