--- title: "Folgers vs Lavazza: Which is searched more in the United States?" description: "Is Folgers or Lavazza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/folgers-vs-lavazza" publisher: "Brandwave" --- # Folgers vs Lavazza: Which is searched more in the United States? Is Folgers or Lavazza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Folgers and Lavazza - **Competitive set**: Coffee brands - **Market**: United States - **Month measured**: Sep 2026 - **Folgers Share of Search**: 5.5% - **Lavazza Share of Search**: 3.7% ## Is Folgers or Lavazza more popular in search? - In September 2026, Folgers had more branded searches than Lavazza among coffee brands in the United States. Folgers had about 60,500 branded searches, while Lavazza had 40,500. Folgers made up 5.5% of all coffee brand searches we track, and Lavazza accounted for 3.7%. - Folgers was ahead of Lavazza in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States moved from 4.3% to 5.5%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United States moved from 3.5% to 3.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lavazza was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Folgers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lavazza was listed before Folgers in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee - Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee - Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo - Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza - Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee brands in September 2026? - In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches. - Estimated monthly branded searches for Lavazza in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Folgers estimated searches | Folgers Share of Search | Folgers rank | Lavazza estimated searches | Lavazza Share of Search | Lavazza rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.3% | 7 | 49.5K | 3.5% | 8 | | Nov 2025 | 60.5K | 3.2% | 6 | 60.5K | 3.2% | 7 | | Dec 2025 | 60.5K | 2.3% | 7 | 60.5K | 2.3% | 8 | | Jan 2026 | 60.5K | 4.4% | 6 | 49.5K | 3.6% | 9 | | Feb 2026 | 60.5K | 4.8% | 6 | 40.5K | 3.2% | 8 | | Mar 2026 | 60.5K | 4.8% | 6 | 40.5K | 3.2% | 8 | | Apr 2026 | 49.5K | 4.1% | 6 | 40.5K | 3.4% | 8 | | May 2026 | 49.5K | 4.1% | 5 | 40.5K | 3.4% | 8 | | Jun 2026 | 49.5K | 4.8% | 5 | 40.5K | 3.9% | 7 | | Jul 2026 | 49.5K | 4.6% | 5 | 40.5K | 3.8% | 7 | | Aug 2026 | 60.5K | 5.2% | 5 | 40.5K | 3.5% | 7 | | Sep 2026 | 60.5K | 5.5% | 5 | 40.5K | 3.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Folgers’ and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Folgers**: Measured on the search term “folgers”. - **Lavazza**: Measured on the search term “lavazza”. - [Folgers profile](/demand/us/brands/folgers) - [Lavazza profile](/demand/us/brands/lavazza) - [All coffee brands in the United States](/demand/us/categories/us-coffee-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Folgers or Lavazza more popular in search? In September 2026, Folgers had more branded searches than Lavazza among coffee brands in the United States. Folgers had about 60,500 branded searches, while Lavazza had 40,500. Folgers made up 5.5% of all coffee brand searches we track, and Lavazza accounted for 3.7%. ## Cite this page Brandwave. "Folgers vs Lavazza: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/folgers-vs-lavazza This page is also available as HTML at https://gobrandwave.com/demand/us/compare/folgers-vs-lavazza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.