--- title: "Fisher & Paykel vs Miele: Which is searched more in the United States?" description: "Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fisher-and-paykel-vs-miele" publisher: "Brandwave" --- # Fisher & Paykel vs Miele: Which is searched more in the United States? Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Miele - **Competitive set**: Dishwasher brands - **Market**: United States - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 0.9% - **Miele Share of Search**: 8.3% ## Is Fisher & Paykel or Miele more popular in search? - In September 2026, Miele had more branded searches than Fisher & Paykel among dishwasher brands in the United States. Miele had about 33,100 branded searches, while Fisher & Paykel had 3,600. Miele made up 8.3% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 0.9%. - Miele was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in the United States moved from 0.92% to 0.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United States moved from 8.4% to 8.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Whirlpool | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Midea | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Café | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele - Asked ChatGPT "What are the most reliable dishwasher brands?": 1. Miele, 2. Bosch, 3. KitchenAid, 4. Whirlpool, 5. GE Appliances, 6. LG - Asked ChatGPT "What is the quietest dishwasher?": 1. Samsung, 2. Bosch, 3. GE Appliances, 4. Miele, 5. KitchenAid - Searched Google, AI Overview "dishwasher": 1. Bosch, 2. Whirlpool, 3. GE Appliances, 4. LG, 5. KitchenAid, 6. Samsung - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Whirlpool, 4. Midea Not named in any answer: Frigidaire, Maytag, Cove, ASKO, Café, Thermador and Fisher & Paykel. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dishwasher brands in September 2026? - In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches. - In September 2026, Miele lost share of searches among dishwasher brands in the United States, from 9.2% to 8.3%. - Estimated monthly branded searches for Fisher & Paykel in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.92% | 15 | 40.5K | 8.4% | 6 | | Nov 2025 | 4.4K | 0.8% | 15 | 49.5K | 9% | 5 | | Dec 2025 | 5.4K | 0.95% | 15 | 49.5K | 8.7% | 5 | | Jan 2026 | 5.4K | 0.94% | 15 | 49.5K | 8.7% | 5 | | Feb 2026 | 3.6K | 0.81% | 15 | 40.5K | 9.1% | 5 | | Mar 2026 | 5.4K | 1.1% | 14 | 40.5K | 8.1% | 6 | | Apr 2026 | 5.4K | 1.2% | 14 | 40.5K | 9.2% | 5 | | May 2026 | 4.4K | 0.97% | 15 | 40.5K | 8.9% | 5 | | Jun 2026 | 4.4K | 1.1% | 15 | 33.1K | 8.1% | 6 | | Jul 2026 | 4.4K | 1.1% | 15 | 33.1K | 8.1% | 6 | | Aug 2026 | 4.4K | 1% | 15 | 40.5K | 9.2% | 5 | | Sep 2026 | 3.6K | 0.9% | 15 | 33.1K | 8.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search term “fisher and paykel dishwasher”. - **Miele**: Measured on the search term “miele dishwasher”. - [Fisher & Paykel profile](/demand/us/brands/fisher-and-paykel) - [Miele profile](/demand/us/brands/miele) - [All dishwasher brands in the United States](/demand/us/categories/us-dishwasher-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Miele more popular in search? In September 2026, Miele had more branded searches than Fisher & Paykel among dishwasher brands in the United States. Miele had about 33,100 branded searches, while Fisher & Paykel had 3,600. Miele made up 8.3% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 0.9%. ## Cite this page Brandwave. "Fisher & Paykel vs Miele: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fisher-and-paykel-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fisher-and-paykel-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.