--- title: "Firstleaf vs Laithwaites: Which is searched more in the United States?" description: "Is Firstleaf or Laithwaites more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/firstleaf-vs-laithwaites" publisher: "Brandwave" --- # Firstleaf vs Laithwaites: Which is searched more in the United States? Is Firstleaf or Laithwaites more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firstleaf and Laithwaites - **Competitive set**: Wine clubs - **Market**: United States - **Month measured**: Sep 2026 - **Firstleaf Share of Search**: 6.3% - **Laithwaites Share of Search**: 11.9% ## Is Firstleaf or Laithwaites more popular in search? - In September 2026, Laithwaites had more branded searches than Firstleaf among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Firstleaf had 1,900. Laithwaites made up 11.9% of all wine club searches we track, and Firstleaf accounted for 6.3%. - The lead changed hands once in the 12 months ending September 2026: Laithwaites took it in September 2026. - Across the 12 months ending September 2026, Firstleaf’s share of searches among wine clubs in the United States moved from 6.9% to 6.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firstleaf appeared in all five answers. Laithwaites did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wine clubs in September 2026? - In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches. - Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Firstleaf estimated searches | Firstleaf Share of Search | Firstleaf rank | Laithwaites estimated searches | Laithwaites Share of Search | Laithwaites rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 6.9% | 5 | 2.4K | 5.7% | 6 | | Nov 2025 | 3.6K | 6.2% | 5 | 3.6K | 6.2% | 6 | | Dec 2025 | 4.4K | 6.8% | 5 | 3.6K | 5.6% | 7 | | Jan 2026 | 3.6K | 9.6% | 5 | 1.9K | 5.1% | 6 | | Feb 2026 | 2.4K | 7.7% | 5 | 1.9K | 6.1% | 6 | | Mar 2026 | 2.4K | 7.1% | 5 | 1.9K | 5.6% | 6 | | Apr 2026 | 2.4K | 7.6% | 5 | 1.9K | 6% | 6 | | May 2026 | 2.4K | 6.6% | 5 | 1.9K | 5.2% | 6 | | Jun 2026 | 1.9K | 6.1% | 5 | 1.6K | 5.2% | 6 | | Jul 2026 | 1.9K | 6.2% | 5 | 1.6K | 5.2% | 6 | | Aug 2026 | 1.9K | 6.1% | 5 | 1.9K | 6.1% | 6 | | Sep 2026 | 1.9K | 6.3% | 6 | 3.6K | 11.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Firstleaf’s and Laithwaites’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firstleaf**: Measured on the search term “firstleaf”. - **Laithwaites**: Measured on the search term “laithwaites”. - [Firstleaf profile](/demand/us/brands/firstleaf) - [Laithwaites profile](/demand/us/brands/laithwaites) - [All wine clubs in the United States](/demand/us/categories/us-wine-clubs): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firstleaf or Laithwaites more popular in search? In September 2026, Laithwaites had more branded searches than Firstleaf among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Firstleaf had 1,900. Laithwaites made up 11.9% of all wine club searches we track, and Firstleaf accounted for 6.3%. ## Cite this page Brandwave. "Firstleaf vs Laithwaites: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/firstleaf-vs-laithwaites This page is also available as HTML at https://gobrandwave.com/demand/us/compare/firstleaf-vs-laithwaites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.