--- title: "Fiji Water vs Liquid Death: Which is searched more in the United States?" description: "Is Fiji Water or Liquid Death more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fiji-water-vs-liquid-death" publisher: "Brandwave" --- # Fiji Water vs Liquid Death: Which is searched more in the United States? Is Fiji Water or Liquid Death more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiji Water and Liquid Death - **Competitive set**: Bottled water brands - **Market**: United States - **Month measured**: Sep 2026 - **Fiji Water Share of Search**: 13.8% - **Liquid Death Share of Search**: 45.9% ## Is Fiji Water or Liquid Death more popular in search? - In September 2026, Liquid Death had more branded searches than Fiji Water among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while Fiji Water had 49,500. Liquid Death made up 45.9% of all bottled water brand searches we track, and Fiji Water accounted for 13.8%. - Liquid Death was ahead of Fiji Water in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiji Water’s share of searches among bottled water brands in the United States moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States moved from 48.3% to 45.9%, and its estimated monthly branded searches moved from 201K to 165K. ## Top bottled water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiji Water was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid Death did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiji Water | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Evian | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | smartwater | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aquafina | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Essentia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dasani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Poland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bottled water brands - Asked ChatGPT "What's the best bottled water brand?": 1. Fiji Water, 2. Evian, 3. Aquafina - Asked ChatGPT "Which bottled water tastes the best?": 1. Fiji Water, 2. Evian, 3. smartwater - Asked ChatGPT "Which bottled water is the healthiest?": 1. smartwater, 2. Evian, 3. Aquafina - Searched Google, AI Overview "bottled water": named none of the brands we track - Searched Google, AI Overview "best bottled water": named none of the brands we track Not named in any answer: Liquid Death, Essentia, Dasani and Poland Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States bottled water brands in September 2026? - In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%. - In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%. ## Month by month | Month | Fiji Water estimated searches | Fiji Water Share of Search | Fiji Water rank | Liquid Death estimated searches | Liquid Death Share of Search | Liquid Death rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 17.8% | 2 | 201K | 48.3% | 1 | | Nov 2025 | 60.5K | 16.8% | 2 | 165K | 45.9% | 1 | | Dec 2025 | 60.5K | 18.2% | 2 | 135K | 40.5% | 1 | | Jan 2026 | 60.5K | 15.4% | 2 | 165K | 42% | 1 | | Feb 2026 | 60.5K | 15.3% | 2 | 201K | 51% | 1 | | Mar 2026 | 60.5K | 15.9% | 2 | 165K | 43.3% | 1 | | Apr 2026 | 60.5K | 15.9% | 2 | 165K | 43.3% | 1 | | May 2026 | 74K | 19.4% | 2 | 165K | 43.3% | 1 | | Jun 2026 | 60.5K | 16.3% | 2 | 165K | 44.5% | 1 | | Jul 2026 | 60.5K | 16.1% | 2 | 165K | 43.8% | 1 | | Aug 2026 | 60.5K | 14.4% | 2 | 201K | 47.8% | 1 | | Sep 2026 | 49.5K | 13.8% | 2 | 165K | 45.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiji Water’s and Liquid Death’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiji Water**: Measured on the search term “fiji water”. - **Liquid Death**: Measured on the search term “liquid death”. - [Fiji Water profile](/demand/us/brands/fiji-water) - [Liquid Death profile](/demand/us/brands/liquid-death) - [All bottled water brands in the United States](/demand/us/categories/us-bottled-water-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiji Water or Liquid Death more popular in search? In September 2026, Liquid Death had more branded searches than Fiji Water among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while Fiji Water had 49,500. Liquid Death made up 45.9% of all bottled water brand searches we track, and Fiji Water accounted for 13.8%. ## Cite this page Brandwave. "Fiji Water vs Liquid Death: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fiji-water-vs-liquid-death This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fiji-water-vs-liquid-death. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.