---
title: "Fidelity vs Interactive Brokers: Which is searched more in United States?"
description: "Which is more popular in search, Fidelity or Interactive Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/fidelity-investments-vs-interactive-brokers"
publisher: "Brandwave"
---

# Fidelity vs Interactive Brokers: Which is searched more in United States?

Which is more popular in search, Fidelity or Interactive Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fidelity and Interactive Brokers
- **Competitive set**: Stock brokers
- **Market**: United States
- **Month measured**: Sep 2026
- **Fidelity Share of Search**: 10%
- **Interactive Brokers Share of Search**: 1.7%

## Which is more popular in search, Fidelity or Interactive Brokers?

- In September 2026, Fidelity had more branded searches than Interactive Brokers among stock brokers in United States. Fidelity was estimated to have 550K branded searches compared to Interactive Brokers’ 92.9K, and held a 10% Share of Search versus Interactive Brokers’ 1.7%.
- Fidelity was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States moved from 8.8% to 10%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Interactive Brokers’ estimated Share of Search among stock brokers in United States moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 114K to 92.9K.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
- Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

## Month by month

| Month | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | Interactive Brokers estimated searches | Interactive Brokers Share of Search | Interactive Brokers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 8.8% | 4 | 114K | 1.5% | 5 |
| Nov 2025 | 550K | 9.1% | 4 | 93.4K | 1.5% | 5 |
| Dec 2025 | 550K | 9.3% | 4 | 93.4K | 1.6% | 5 |
| Jan 2026 | 673K | 9.3% | 4 | 114K | 1.6% | 5 |
| Feb 2026 | 673K | 10.1% | 4 | 114K | 1.7% | 5 |
| Mar 2026 | 673K | 10.1% | 4 | 114K | 1.7% | 5 |
| Apr 2026 | 673K | 9.1% | 4 | 114K | 1.5% | 5 |
| May 2026 | 673K | 9.1% | 4 | 113K | 1.5% | 5 |
| Jun 2026 | 673K | 9% | 4 | 113K | 1.5% | 5 |
| Jul 2026 | 550K | 9% | 4 | 92.9K | 1.5% | 5 |
| Aug 2026 | 550K | 9% | 4 | 92.9K | 1.5% | 5 |
| Sep 2026 | 550K | 10% | 4 | 92.9K | 1.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fidelity’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fidelity**: Measured on the search term “fidelity investments”.
- **Interactive Brokers**: Measured on the search terms “interactive brokers” and “interactivebrokers”, summed into one figure.

- [Fidelity profile](/demand/us/brands/fidelity-investments)
- [Interactive Brokers profile](/demand/us/brands/interactive-brokers)
- [All stock brokers in United States](/demand/us/categories/us-stock-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fidelity or Interactive Brokers?

In September 2026, Fidelity had more branded searches than Interactive Brokers among stock brokers in United States. Fidelity was estimated to have 550K branded searches compared to Interactive Brokers’ 92.9K, and held a 10% Share of Search versus Interactive Brokers’ 1.7%.

## Cite this page

Brandwave. "Fidelity vs Interactive Brokers: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/fidelity-investments-vs-interactive-brokers

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fidelity-investments-vs-interactive-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.