--- title: "Fetch vs Lemonade: Which is searched more in the United States?" description: "Is Fetch or Lemonade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-lemonade" publisher: "Brandwave" --- # Fetch vs Lemonade: Which is searched more in the United States? Is Fetch or Lemonade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fetch and Lemonade - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Fetch Share of Search**: 7.7% - **Lemonade Share of Search**: 15.7% ## Is Fetch or Lemonade more popular in search? - In September 2026, Lemonade had more branded searches than Fetch among pet insurance providers in the United States. Lemonade had about 111,000 branded searches, while Fetch had 54,600. Lemonade made up 15.7% of all pet insurance provider searches we track, and Fetch accounted for 7.7%. - Lemonade was ahead of Fetch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fetch’s share of searches among pet insurance providers in the United States moved from 5.8% to 7.7%, and its estimated monthly branded searches moved from 45.7K to 54.6K. - Across the 12 months ending September 2026, Lemonade’s share of searches among pet insurance providers in the United States moved from 11.8% to 15.7%, and its estimated monthly branded searches moved from 92.4K to 111K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lemonade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fetch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%. - In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%. ## Month by month | Month | Fetch estimated searches | Fetch Share of Search | Fetch rank | Lemonade estimated searches | Lemonade Share of Search | Lemonade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.7K | 5.8% | 8 | 92.4K | 11.8% | 5 | | Nov 2025 | 44.6K | 5.8% | 8 | 92.4K | 12% | 4 | | Dec 2025 | 46.2K | 5.8% | 8 | 114K | 14.3% | 3 | | Jan 2026 | 55K | 5.7% | 8 | 137K | 14.3% | 3 | | Feb 2026 | 45K | 5.5% | 8 | 114K | 13.9% | 4 | | Mar 2026 | 79.1K | 8.1% | 7 | 169K | 17.3% | 2 | | Apr 2026 | 65.6K | 7.4% | 8 | 139K | 15.7% | 2 | | May 2026 | 45.4K | 5.4% | 8 | 167K | 20% | 2 | | Jun 2026 | 54.3K | 6.5% | 8 | 202K | 24.1% | 1 | | Jul 2026 | 55.2K | 6.3% | 8 | 203K | 23.2% | 1 | | Aug 2026 | 66.5K | 8.9% | 6 | 111K | 14.8% | 2 | | Sep 2026 | 54.6K | 7.7% | 7 | 111K | 15.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fetch’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance” and “pet insurance fetch”, summed into one figure. - **Lemonade**: Measured on the search terms “lemonade cat insurance” and “lemonade pet insurance”, summed into one figure. - [Fetch profile](/demand/us/brands/fetch-pet-insurance) - [Lemonade profile](/demand/us/brands/lemonade) - [All pet insurance providers in the United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fetch or Lemonade more popular in search? In September 2026, Lemonade had more branded searches than Fetch among pet insurance providers in the United States. Lemonade had about 111,000 branded searches, while Fetch had 54,600. Lemonade made up 15.7% of all pet insurance provider searches we track, and Fetch accounted for 7.7%. ## Cite this page Brandwave. "Fetch vs Lemonade: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-lemonade This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-lemonade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.