--- title: "Fetch vs Healthy Paws: Which is searched more in the United States?" description: "Is Fetch or Healthy Paws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-healthy-paws" publisher: "Brandwave" --- # Fetch vs Healthy Paws: Which is searched more in the United States? Is Fetch or Healthy Paws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fetch and Healthy Paws - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Fetch Share of Search**: 7.7% - **Healthy Paws Share of Search**: 4.7% ## Is Fetch or Healthy Paws more popular in search? - In September 2026, Fetch had more branded searches than Healthy Paws among pet insurance providers in the United States. Fetch had about 54,600 branded searches, while Healthy Paws had 33,100. Fetch made up 7.7% of all pet insurance provider searches we track, and Healthy Paws accounted for 4.7%. - Fetch was ahead of Healthy Paws in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fetch’s share of searches among pet insurance providers in the United States moved from 5.8% to 7.7%, and its estimated monthly branded searches moved from 45.7K to 54.6K. - Across the 12 months ending September 2026, Healthy Paws’ share of searches among pet insurance providers in the United States moved from 5.2% to 4.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Healthy Paws was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fetch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%. - Estimated monthly branded searches for Healthy Paws in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Fetch estimated searches | Fetch Share of Search | Fetch rank | Healthy Paws estimated searches | Healthy Paws Share of Search | Healthy Paws rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.7K | 5.8% | 8 | 40.5K | 5.2% | 9 | | Nov 2025 | 44.6K | 5.8% | 8 | 40.5K | 5.2% | 9 | | Dec 2025 | 46.2K | 5.8% | 8 | 40.5K | 5.1% | 9 | | Jan 2026 | 55K | 5.7% | 8 | 40.5K | 4.2% | 9 | | Feb 2026 | 45K | 5.5% | 8 | 33.1K | 4% | 9 | | Mar 2026 | 79.1K | 8.1% | 7 | 40.5K | 4.1% | 9 | | Apr 2026 | 65.6K | 7.4% | 8 | 40.5K | 4.6% | 9 | | May 2026 | 45.4K | 5.4% | 8 | 33.1K | 4% | 9 | | Jun 2026 | 54.3K | 6.5% | 8 | 33.1K | 3.9% | 9 | | Jul 2026 | 55.2K | 6.3% | 8 | 33.1K | 3.8% | 9 | | Aug 2026 | 66.5K | 8.9% | 6 | 33.1K | 4.4% | 9 | | Sep 2026 | 54.6K | 7.7% | 7 | 33.1K | 4.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fetch’s and Healthy Paws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance” and “pet insurance fetch”, summed into one figure. - **Healthy Paws**: Measured on the search term “healthy paws”. - [Fetch profile](/demand/us/brands/fetch-pet-insurance) - [Healthy Paws profile](/demand/us/brands/healthy-paws) - [All pet insurance providers in the United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fetch or Healthy Paws more popular in search? In September 2026, Fetch had more branded searches than Healthy Paws among pet insurance providers in the United States. Fetch had about 54,600 branded searches, while Healthy Paws had 33,100. Fetch made up 7.7% of all pet insurance provider searches we track, and Healthy Paws accounted for 4.7%. ## Cite this page Brandwave. "Fetch vs Healthy Paws: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-healthy-paws This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fetch-pet-insurance-vs-healthy-paws. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.