--- title: "Ferrari vs Ram: Which is searched more in the United States?" description: "Is Ferrari or Ram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ferrari-vs-ram" publisher: "Brandwave" --- # Ferrari vs Ram: Which is searched more in the United States? Is Ferrari or Ram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ferrari and Ram - **Competitive set**: Car brands - **Market**: United States - **Month measured**: Sep 2026 - **Ferrari Share of Search**: 0.68% - **Ram Share of Search**: 0.74% ## Is Ferrari or Ram more popular in search? - In September 2026, Ferrari and Ram were level in searches among car brands in the United States, with an estimated 450K versus 495K branded searches, at 0.68% and 0.74% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Ferrari took it in May 2026, Ram took it in June 2026. - Across the 12 months ending September 2026, Ferrari’s share of searches among car brands in the United States moved from 0.81% to 0.68%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Ram’s share of searches among car brands in the United States moved from 0.86% to 0.74%, and its estimated monthly branded searches moved from 586K to 495K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ferrari and Ram were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 | | GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 | | Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 | | Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 | | Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy?": named none of the brands we track - Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda - Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota - Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini - Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States car brands in September 2026? - In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States. - In September 2026, Ram rose from 30th to 29th among car brands in the United States. ## Month by month | Month | Ferrari estimated searches | Ferrari Share of Search | Ferrari rank | Ram estimated searches | Ram Share of Search | Ram rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 0.81% | 30 | 586K | 0.86% | 29 | | Nov 2025 | 450K | 0.69% | 31 | 586K | 0.9% | 28 | | Dec 2025 | 450K | 0.67% | 31 | 573K | 0.86% | 29 | | Jan 2026 | 450K | 0.65% | 31 | 631K | 0.91% | 27 | | Feb 2026 | 450K | 0.68% | 32 | 553K | 0.84% | 28 | | Mar 2026 | 450K | 0.6% | 33 | 631K | 0.85% | 29 | | Apr 2026 | 450K | 0.62% | 32 | 586K | 0.81% | 29 | | May 2026 | 673K | 0.92% | 28 | 550K | 0.75% | 30 | | Jun 2026 | 450K | 0.67% | 31 | 612K | 0.91% | 28 | | Jul 2026 | 450K | 0.67% | 31 | 531K | 0.79% | 29 | | Aug 2026 | 450K | 0.63% | 32 | 531K | 0.75% | 30 | | Sep 2026 | 450K | 0.68% | 30 | 495K | 0.74% | 29 | ## How each brand is measured Brandwave collects information about searches that people make online using Ferrari’s and Ram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ferrari**: Measured on the search term “ferrari”. - **Ram**: Measured on the search terms “dodge ram”, “ram 1500”, “ram 2500” and “ram trucks”, summed into one figure. - [Ferrari profile](/demand/us/brands/ferrari) - [Ram profile](/demand/us/brands/ram) - [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ferrari or Ram more popular in search? In September 2026, Ferrari and Ram were level in searches among car brands in the United States, with an estimated 450K versus 495K branded searches, at 0.68% and 0.74% of the total. ## Cite this page Brandwave. "Ferrari vs Ram: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ferrari-vs-ram This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ferrari-vs-ram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.