--- title: "Factor vs Home Chef: Which is searched more in the United States?" description: "Is Factor or Home Chef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/factor-meals-vs-home-chef" publisher: "Brandwave" --- # Factor vs Home Chef: Which is searched more in the United States? Is Factor or Home Chef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Factor and Home Chef - **Competitive set**: Meal kit services - **Market**: United States - **Month measured**: Sep 2026 - **Factor Share of Search**: 35.4% - **Home Chef Share of Search**: 14.3% ## Is Factor or Home Chef more popular in search? - In September 2026, Factor had more branded searches than Home Chef among meal kit services in the United States. Factor had about 409,000 branded searches, while Home Chef had 165,000. Factor made up 35.4% of all meal kit service searches we track, and Home Chef accounted for 14.3%. - Factor was ahead of Home Chef in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Factor’s share of searches among meal kit services in the United States moved from 21.6% to 35.4%, and its estimated monthly branded searches moved from 262K to 409K. - Across the 12 months ending September 2026, Home Chef’s share of searches among meal kit services in the United States moved from 16.6% to 14.3%, and its estimated monthly branded searches moved from 201K to 165K. ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Factor and Home Chef were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Home Chef was listed before Factor in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Home Chef | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Marley Spoon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Blue Apron | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Green Chef | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Purple Carrot | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Factor | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | CookUnity | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I use in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Factor - Asked ChatGPT "What are the best meal kit services in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Blue Apron, 6. Purple Carrot, 7. Marley Spoon, 8. CookUnity, 9. Factor - Asked ChatGPT "What's the best meal kit service in the US for easy dinners?": 1. Home Chef, 2. HelloFresh, 3. EveryPlate, 4. Factor - Searched Google, AI Overview "meal kit services": 1. Marley Spoon, 2. Home Chef, 3. HelloFresh, 4. EveryPlate, 5. CookUnity - Searched Google, AI Overview "meal delivery service": 1. HelloFresh, 2. Blue Apron, 3. Purple Carrot, 4. Factor Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, Home Chef gained share of searches among meal kit services in the United States, from 13.3% to 14.3%. - In September 2026, Factor lost share of searches among meal kit services in the United States, from 39.5% to 35.4%. ## Month by month | Month | Factor estimated searches | Factor Share of Search | Factor rank | Home Chef estimated searches | Home Chef Share of Search | Home Chef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 262K | 21.6% | 1 | 201K | 16.6% | 4 | | Nov 2025 | 185K | 19.6% | 2 | 135K | 14.4% | 4 | | Dec 2025 | 409K | 35.1% | 1 | 135K | 11.6% | 4 | | Jan 2026 | 884K | 42.1% | 1 | 201K | 9.6% | 4 | | Feb 2026 | 491K | 39% | 1 | 165K | 13.1% | 4 | | Mar 2026 | 491K | 37.4% | 1 | 165K | 12.6% | 4 | | Apr 2026 | 491K | 39.8% | 1 | 165K | 13.4% | 3 | | May 2026 | 409K | 38.3% | 1 | 165K | 15.5% | 3 | | Jun 2026 | 401K | 41.5% | 1 | 135K | 14% | 3 | | Jul 2026 | 401K | 40% | 1 | 135K | 13.5% | 3 | | Aug 2026 | 491K | 39.5% | 1 | 165K | 13.3% | 3 | | Sep 2026 | 409K | 35.4% | 1 | 165K | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Factor’s and Home Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Factor**: Measured on the search terms “factor 75”, “factor meals” and “factor75”, summed into one figure. - **Home Chef**: Measured on the search term “home chef”. - [Factor profile](/demand/us/brands/factor-meals) - [Home Chef profile](/demand/us/brands/home-chef) - [All meal kit services in the United States](/demand/us/categories/us-meal-kit-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Factor or Home Chef more popular in search? In September 2026, Factor had more branded searches than Home Chef among meal kit services in the United States. Factor had about 409,000 branded searches, while Home Chef had 165,000. Factor made up 35.4% of all meal kit service searches we track, and Home Chef accounted for 14.3%. ## Cite this page Brandwave. "Factor vs Home Chef: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/factor-meals-vs-home-chef This page is also available as HTML at https://gobrandwave.com/demand/us/compare/factor-meals-vs-home-chef. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.