---
title: "Facebook Marketplace vs OfferUp: Which is searched more in United States?"
description: "Which is more popular in search, Facebook Marketplace or OfferUp? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-offerup"
publisher: "Brandwave"
---

# Facebook Marketplace vs OfferUp: Which is searched more in United States?

Which is more popular in search, Facebook Marketplace or OfferUp? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Facebook Marketplace and OfferUp
- **Competitive set**: Classified ad platforms
- **Market**: United States
- **Month measured**: Sep 2026
- **Facebook Marketplace Share of Search**: 62%
- **OfferUp Share of Search**: 3.8%

## Which is more popular in search, Facebook Marketplace or OfferUp?

- In September 2026, Facebook Marketplace had more branded searches than OfferUp among classified ad platforms in United States. Facebook Marketplace was estimated to have 11.1M branded searches compared to OfferUp’s 673K, and held a 62% Share of Search versus OfferUp’s 3.8%.
- Facebook Marketplace was ahead of OfferUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States moved from 52.4% to 62%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, OfferUp’s estimated Share of Search among classified ad platforms in United States moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for United States classified ad platforms in September 2026?

- In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%.
- In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%.

## Month by month

| Month | Facebook Marketplace estimated searches | Facebook Marketplace Share of Search | Facebook Marketplace rank | OfferUp estimated searches | OfferUp Share of Search | OfferUp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 52.4% | 1 | 823K | 4.7% | 3 |
| Nov 2025 | 9.1M | 52.4% | 1 | 823K | 4.7% | 3 |
| Dec 2025 | 9.1M | 52.4% | 1 | 823K | 4.7% | 3 |
| Jan 2026 | 9.1M | 52.4% | 1 | 823K | 4.7% | 3 |
| Feb 2026 | 9.1M | 52.4% | 1 | 823K | 4.7% | 3 |
| Mar 2026 | 11.1M | 57.2% | 1 | 823K | 4.2% | 3 |
| Apr 2026 | 11.1M | 57.2% | 1 | 823K | 4.2% | 3 |
| May 2026 | 11.1M | 57.2% | 1 | 823K | 4.2% | 3 |
| Jun 2026 | 11.1M | 57.2% | 1 | 823K | 4.2% | 3 |
| Jul 2026 | 11.1M | 57.2% | 1 | 823K | 4.2% | 3 |
| Aug 2026 | 11.1M | 61.5% | 1 | 823K | 4.6% | 3 |
| Sep 2026 | 11.1M | 62% | 1 | 673K | 3.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Facebook Marketplace’s and OfferUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Facebook Marketplace**: Measured on the search term “facebook marketplace”.
- **OfferUp**: Measured on the search term “offerup”.

- [Facebook Marketplace profile](/demand/us/brands/facebook-marketplace)
- [OfferUp profile](/demand/us/brands/offerup)
- [All classified ad platforms in United States](/demand/us/categories/us-classified-ad-platforms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Facebook Marketplace or OfferUp?

In September 2026, Facebook Marketplace had more branded searches than OfferUp among classified ad platforms in United States. Facebook Marketplace was estimated to have 11.1M branded searches compared to OfferUp’s 673K, and held a 62% Share of Search versus OfferUp’s 3.8%.

## Cite this page

Brandwave. "Facebook Marketplace vs OfferUp: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-offerup

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-offerup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.