--- title: "Facebook Marketplace vs Nextdoor: Which is more popular in the United States?" description: "Is Facebook Marketplace or Nextdoor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-nextdoor" publisher: "Brandwave" --- # Facebook Marketplace vs Nextdoor: Which is more popular in the United States? Is Facebook Marketplace or Nextdoor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Facebook Marketplace and Nextdoor - **Competitive set**: Classified ad platforms - **Market**: United States - **Month measured**: Oct 2026 - **Facebook Marketplace Share of Search**: 21.8% - **Nextdoor Share of Search**: 2.4% ## Is Facebook Marketplace or Nextdoor more popular in search? - In October 2026, Facebook Marketplace had more branded searches than Nextdoor among classified ad platforms in the United States. Facebook Marketplace had about 9.1 million branded searches, while Nextdoor had 1 million. Facebook Marketplace made up 21.8% of all classified ad platform searches we track, and Nextdoor accounted for 2.4%. - Facebook Marketplace was ahead of Nextdoor in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Facebook Marketplace’s share of searches among classified ad platforms in the United States moved from 18.7% to 21.8%, and its estimated monthly branded searches held steady at 9.1M. - Across the 12 months ending October 2026, Nextdoor’s share of searches among classified ad platforms in the United States moved from 2% to 2.4%, and its estimated monthly branded searches held steady at 1M. ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Facebook Marketplace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nextdoor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Facebook Marketplace was listed before Nextdoor in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Facebook Marketplace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craigslist | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OfferUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nextdoor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What are the best classified ad platforms in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What's the best classified ad platform in the US for second hand furniture nearby?": 1. Facebook Marketplace, 2. OfferUp, 3. Craigslist, 4. Nextdoor - Searched Google, AI Overview "local classifieds": named none of the brands we track - Searched Google, AI Overview "sell used stuff online": 1. eBay, 2. Facebook Marketplace, 3. OfferUp Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States classified ad platforms in October 2026? - In October 2026, Facebook Marketplace lost share of searches among classified ad platforms in the United States, from 25.3% to 21.8%. ## How has branded search for Facebook Marketplace and Nextdoor changed in the United States over the last 12 months? | Month | Facebook Marketplace estimated searches | Facebook Marketplace Share of Search | Facebook Marketplace rank | Nextdoor estimated searches | Nextdoor Share of Search | Nextdoor rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.1M | 18.7% | 2 | 1M | 2% | 4 | | Dec 2025 | 9.1M | 18.7% | 2 | 1M | 2% | 4 | | Jan 2026 | 9.1M | 18.7% | 2 | 1M | 2% | 4 | | Feb 2026 | 9.1M | 21.1% | 2 | 1M | 2.3% | 4 | | Mar 2026 | 11.1M | 21.8% | 2 | 1.2M | 2.4% | 4 | | Apr 2026 | 11.1M | 21.8% | 2 | 1M | 2% | 4 | | May 2026 | 11.1M | 21.8% | 2 | 1M | 2% | 4 | | Jun 2026 | 11.1M | 24.5% | 2 | 1M | 2.2% | 4 | | Jul 2026 | 11.1M | 24.5% | 2 | 1M | 2.2% | 4 | | Aug 2026 | 11.1M | 25.3% | 2 | 1M | 2.3% | 4 | | Sep 2026 | 11.1M | 25.3% | 2 | 1M | 2.3% | 4 | | Oct 2026 | 9.1M | 21.8% | 2 | 1M | 2.4% | 4 | ## How are Facebook Marketplace’s and Nextdoor’s branded searches counted? Brandwave collects information about searches that people make online using Facebook Marketplace’s and Nextdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Facebook Marketplace**: Measured on the search term “facebook marketplace”. - **Nextdoor**: Measured on the search term “nextdoor”. - [Facebook Marketplace profile](/demand/us/brands/facebook-marketplace) - [Nextdoor profile](/demand/us/brands/nextdoor) - [All classified ad platforms in the United States](/demand/us/categories/us-classified-ad-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Facebook Marketplace or Nextdoor more popular in search? In October 2026, Facebook Marketplace had more branded searches than Nextdoor among classified ad platforms in the United States. Facebook Marketplace had about 9.1 million branded searches, while Nextdoor had 1 million. Facebook Marketplace made up 21.8% of all classified ad platform searches we track, and Nextdoor accounted for 2.4%. ## Cite this page Brandwave. "Facebook Marketplace vs Nextdoor: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-nextdoor This page is also available as HTML at https://gobrandwave.com/demand/us/compare/facebook-marketplace-vs-nextdoor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.