--- title: "F45 Training vs Pure Barre: Which is searched more in the United States?" description: "Is F45 Training or Pure Barre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/f45-training-vs-pure-barre" publisher: "Brandwave" --- # F45 Training vs Pure Barre: Which is searched more in the United States? Is F45 Training or Pure Barre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: F45 Training and Pure Barre - **Competitive set**: Boutique fitness studios - **Market**: United States - **Month measured**: Sep 2026 - **F45 Training Share of Search**: 4.2% - **Pure Barre Share of Search**: 17% ## Is F45 Training or Pure Barre more popular in search? - In September 2026, Pure Barre had more branded searches than F45 Training among boutique fitness studios in the United States. Pure Barre had about 301,000 branded searches, while F45 Training had 74,000. Pure Barre made up 17% of all boutique fitness studio searches we track, and F45 Training accounted for 4.2%. - Pure Barre was ahead of F45 Training in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in the United States moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States moved from 15.2% to 17%, and its estimated monthly branded searches held steady at 301K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, F45 Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pure Barre was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. F45 Training and Pure Barre were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | [solidcore] | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Barry's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Club Pilates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Orangetheory Fitness | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SoulCycle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | CorePower Yoga | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Rumble Boxing | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | F45 Training | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Barre | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Title Boxing Club | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | 9Round | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "Which boutique fitness studio should I join in the US?": 1. Barry's, 2. [solidcore], 3. Orangetheory Fitness, 4. Club Pilates, 5. F45 Training, 6. CorePower Yoga - Asked ChatGPT "What are the best boutique fitness studios in the US?": 1. Barry's, 2. SoulCycle, 3. [solidcore], 4. Orangetheory Fitness, 5. Rumble Boxing, 6. CorePower Yoga, 7. Pure Barre, 8. F45 Training - Asked ChatGPT "Which boutique fitness chain in the US is best for Pilates?": 1. Club Pilates, 2. [solidcore] - Searched Google, AI Overview "boutique fitness": 1. Barry's Not named in any answer: Title Boxing Club and 9Round. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States boutique fitness studios in September 2026? - In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%. - In September 2026, F45 Training lost share of searches among boutique fitness studios in the United States, from 4.9% to 4.2%. ## Month by month | Month | F45 Training estimated searches | F45 Training Share of Search | F45 Training rank | Pure Barre estimated searches | Pure Barre Share of Search | Pure Barre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 5.5% | 6 | 301K | 15.2% | 2 | | Nov 2025 | 110K | 5.6% | 6 | 246K | 12.5% | 4 | | Dec 2025 | 110K | 4.9% | 6 | 301K | 13.4% | 4 | | Jan 2026 | 135K | 5.2% | 6 | 368K | 14.1% | 4 | | Feb 2026 | 90.5K | 4.4% | 6 | 301K | 14.7% | 3 | | Mar 2026 | 110K | 4.8% | 6 | 301K | 13.2% | 4 | | Apr 2026 | 90.5K | 4.6% | 6 | 301K | 15.5% | 2 | | May 2026 | 90.5K | 4.6% | 6 | 301K | 15.3% | 3 | | Jun 2026 | 90.5K | 4.7% | 6 | 301K | 15.7% | 2 | | Jul 2026 | 90.5K | 4.8% | 6 | 301K | 15.8% | 2 | | Aug 2026 | 90.5K | 4.9% | 6 | 301K | 16.2% | 2 | | Sep 2026 | 74K | 4.2% | 6 | 301K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using F45 Training’s and Pure Barre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **F45 Training**: Measured on the search term “f45”. - **Pure Barre**: Measured on the search term “pure barre”. - [F45 Training profile](/demand/us/brands/f45-training) - [Pure Barre profile](/demand/us/brands/pure-barre) - [All boutique fitness studios in the United States](/demand/us/categories/us-boutique-fitness-studios): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is F45 Training or Pure Barre more popular in search? In September 2026, Pure Barre had more branded searches than F45 Training among boutique fitness studios in the United States. Pure Barre had about 301,000 branded searches, while F45 Training had 74,000. Pure Barre made up 17% of all boutique fitness studio searches we track, and F45 Training accounted for 4.2%. ## Cite this page Brandwave. "F45 Training vs Pure Barre: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/f45-training-vs-pure-barre This page is also available as HTML at https://gobrandwave.com/demand/us/compare/f45-training-vs-pure-barre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.