--- title: "Excedrin vs Icy Hot: Which is searched more in the United States?" description: "Is Excedrin or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/excedrin-vs-icy-hot" publisher: "Brandwave" --- # Excedrin vs Icy Hot: Which is searched more in the United States? Is Excedrin or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Excedrin and Icy Hot - **Competitive set**: Pain relief brands - **Market**: United States - **Month measured**: Sep 2026 - **Excedrin Share of Search**: 13.7% - **Icy Hot Share of Search**: 6.1% ## Is Excedrin or Icy Hot more popular in search? - In September 2026, Excedrin had more branded searches than Icy Hot among pain relief brands in the United States. Excedrin had about 165,000 branded searches, while Icy Hot had 74,000. Excedrin made up 13.7% of all pain relief brand searches we track, and Icy Hot accounted for 6.1%. - Excedrin was ahead of Icy Hot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Excedrin’s share of searches among pain relief brands in the United States moved from 11.2% to 13.7%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States held steady at 6.1%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Excedrin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Icy Hot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Motrin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tylenol | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aleve | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Excedrin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Icy Hot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bayer Aspirin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "What's the best over-the-counter pain reliever?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Aleve - Asked ChatGPT "What's the best thing to take for a migraine?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Excedrin - Asked ChatGPT "What's good for back pain?": 1. Advil, 2. Aleve - Searched Google, AI Overview "pain reliever": 1. Tylenol, 2. Advil, 3. Motrin, 4. Aleve - Searched Google, AI Overview "best pain reliever": 1. Advil, 2. Motrin, 3. Aleve, 4. Tylenol Not named in any answer: Icy Hot and Bayer Aspirin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States pain relief brands in September 2026? - Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Excedrin estimated searches | Excedrin Share of Search | Excedrin rank | Icy Hot estimated searches | Icy Hot Share of Search | Icy Hot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 11.2% | 4 | 90.5K | 6.1% | 6 | | Nov 2025 | 165K | 14.1% | 4 | 74K | 6.3% | 6 | | Dec 2025 | 165K | 13.5% | 4 | 60.5K | 4.9% | 6 | | Jan 2026 | 165K | 13.3% | 4 | 74K | 6% | 6 | | Feb 2026 | 135K | 12% | 4 | 60.5K | 5.4% | 6 | | Mar 2026 | 165K | 14% | 4 | 74K | 6.3% | 6 | | Apr 2026 | 135K | 12.7% | 4 | 74K | 7% | 6 | | May 2026 | 135K | 12.9% | 4 | 60.5K | 5.8% | 6 | | Jun 2026 | 135K | 13.2% | 4 | 60.5K | 5.9% | 6 | | Jul 2026 | 135K | 12.1% | 4 | 74K | 6.6% | 6 | | Aug 2026 | 165K | 14.1% | 4 | 74K | 6.3% | 6 | | Sep 2026 | 165K | 13.7% | 4 | 74K | 6.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Excedrin’s and Icy Hot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Excedrin**: Measured on the search term “excedrin”. - **Icy Hot**: Measured on the search term “icy hot”. - [Excedrin profile](/demand/us/brands/excedrin) - [Icy Hot profile](/demand/us/brands/icy-hot) - [All pain relief brands in the United States](/demand/us/categories/us-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Excedrin or Icy Hot more popular in search? In September 2026, Excedrin had more branded searches than Icy Hot among pain relief brands in the United States. Excedrin had about 165,000 branded searches, while Icy Hot had 74,000. Excedrin made up 13.7% of all pain relief brand searches we track, and Icy Hot accounted for 6.1%. ## Cite this page Brandwave. "Excedrin vs Icy Hot: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/excedrin-vs-icy-hot This page is also available as HTML at https://gobrandwave.com/demand/us/compare/excedrin-vs-icy-hot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.