--- title: "Ettitude vs Parachute: Which is searched more in the United States?" description: "Is Ettitude or Parachute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ettitude-vs-parachute" publisher: "Brandwave" --- # Ettitude vs Parachute: Which is searched more in the United States? Is Ettitude or Parachute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ettitude and Parachute - **Competitive set**: Bedding brands - **Market**: United States - **Month measured**: Sep 2026 - **Ettitude Share of Search**: 0.61% - **Parachute Share of Search**: 4.6% ## Is Ettitude or Parachute more popular in search? - In September 2026, Parachute had more branded searches than Ettitude among bedding brands in the United States. Parachute had about 18,100 branded searches, while Ettitude had 2,400. Parachute made up 4.6% of all bedding brand searches we track, and Ettitude accounted for 0.61%. - Parachute was ahead of Ettitude in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ettitude’s share of searches among bedding brands in the United States moved from 0.58% to 0.61%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parachute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ettitude did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%. ## Month by month | Month | Ettitude estimated searches | Ettitude Share of Search | Ettitude rank | Parachute estimated searches | Parachute Share of Search | Parachute rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.58% | 7 | 14.8K | 3.6% | 5 | | Nov 2025 | 4.4K | 0.55% | 7 | 22.2K | 2.8% | 4 | | Dec 2025 | 3.6K | 0.54% | 7 | 14.8K | 2.2% | 6 | | Jan 2026 | 2.9K | 0.66% | 7 | 12.1K | 2.7% | 6 | | Feb 2026 | 2.4K | 0.67% | 7 | 12.1K | 3.4% | 6 | | Mar 2026 | 2.4K | 0.67% | 7 | 12.1K | 3.4% | 6 | | Apr 2026 | 2.4K | 0.59% | 7 | 12.1K | 3% | 6 | | May 2026 | 2.4K | 0.57% | 7 | 18.1K | 4.3% | 5 | | Jun 2026 | 2.9K | 0.81% | 7 | 12.1K | 3.4% | 6 | | Jul 2026 | 1.9K | 0.51% | 7 | 22.2K | 6% | 4 | | Aug 2026 | 1.9K | 0.46% | 7 | 33.1K | 8% | 4 | | Sep 2026 | 2.4K | 0.61% | 7 | 18.1K | 4.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ettitude’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ettitude**: Measured on the search term “ettitude”. - **Parachute**: Measured on the search term “parachute bedding”. - [Ettitude profile](/demand/us/brands/ettitude) - [Parachute profile](/demand/us/brands/parachute) - [All bedding brands in the United States](/demand/us/categories/us-bedding-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ettitude or Parachute more popular in search? In September 2026, Parachute had more branded searches than Ettitude among bedding brands in the United States. Parachute had about 18,100 branded searches, while Ettitude had 2,400. Parachute made up 4.6% of all bedding brand searches we track, and Ettitude accounted for 0.61%. ## Cite this page Brandwave. "Ettitude vs Parachute: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ettitude-vs-parachute This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ettitude-vs-parachute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.