--- title: "Etsy vs Personalization Mall: Which is searched more in the United States?" description: "Is Etsy or Personalization Mall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/etsy-vs-personalization-mall" publisher: "Brandwave" --- # Etsy vs Personalization Mall: Which is searched more in the United States? Is Etsy or Personalization Mall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etsy and Personalization Mall - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **Etsy Share of Search**: 0.26% - **Personalization Mall Share of Search**: 14.6% ## Is Etsy or Personalization Mall more popular in search? - In September 2026, Personalization Mall had more branded searches than Etsy among personalized gift shops in the United States. Personalization Mall had about 90,500 branded searches, while Etsy had 1,600. Personalization Mall made up 14.6% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. - Personalization Mall was ahead of Etsy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Etsy’s share of searches among personalized gift shops in the United States moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States moved from 18.3% to 14.6%, and its estimated monthly branded searches moved from 165K to 90.5K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Etsy and Personalization Mall showed up in all four answers. Etsy was listed before Personalization Mall in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches. - Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026. - Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | Etsy estimated searches | Etsy Share of Search | Etsy rank | Personalization Mall estimated searches | Personalization Mall Share of Search | Personalization Mall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.32% | 7 | 165K | 18.3% | 3 | | Nov 2025 | 5.4K | 0.31% | 7 | 450K | 26.2% | 2 | | Dec 2025 | 5.4K | 0.26% | 7 | 550K | 26.7% | 2 | | Jan 2026 | 1.9K | 0.27% | 7 | 110K | 15.5% | 2 | | Feb 2026 | 1.6K | 0.24% | 7 | 110K | 16.2% | 2 | | Mar 2026 | 1.9K | 0.24% | 7 | 110K | 13.9% | 2 | | Apr 2026 | 1.9K | 0.25% | 7 | 135K | 17.8% | 2 | | May 2026 | 2.4K | 0.3% | 7 | 135K | 16.9% | 2 | | Jun 2026 | 3.6K | 0.54% | 7 | 110K | 16.5% | 2 | | Jul 2026 | 2.9K | 0.48% | 7 | 90.5K | 15.1% | 2 | | Aug 2026 | 1.6K | 0.26% | 7 | 90.5K | 15% | 2 | | Sep 2026 | 1.6K | 0.26% | 7 | 90.5K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Etsy’s and Personalization Mall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etsy**: Measured on the search term “etsy personalized gifts”. - **Personalization Mall**: Measured on the search term “personalization mall”. - [Etsy profile](/demand/us/brands/etsy) - [Personalization Mall profile](/demand/us/brands/personalization-mall) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Etsy or Personalization Mall more popular in search? In September 2026, Personalization Mall had more branded searches than Etsy among personalized gift shops in the United States. Personalization Mall had about 90,500 branded searches, while Etsy had 1,600. Personalization Mall made up 14.6% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. ## Cite this page Brandwave. "Etsy vs Personalization Mall: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/etsy-vs-personalization-mall This page is also available as HTML at https://gobrandwave.com/demand/us/compare/etsy-vs-personalization-mall. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.