--- title: "Etsy vs Mark & Graham: Which is searched more in the United States?" description: "Is Etsy or Mark & Graham more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/etsy-vs-mark-and-graham" publisher: "Brandwave" --- # Etsy vs Mark & Graham: Which is searched more in the United States? Is Etsy or Mark & Graham more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etsy and Mark & Graham - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **Etsy Share of Search**: 0.26% - **Mark & Graham Share of Search**: 9.7% ## Is Etsy or Mark & Graham more popular in search? - In September 2026, Mark & Graham had more branded searches than Etsy among personalized gift shops in the United States. Mark & Graham had about 60,500 branded searches, while Etsy had 1,600. Mark & Graham made up 9.7% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. - Mark & Graham was ahead of Etsy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Etsy’s share of searches among personalized gift shops in the United States moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States moved from 6.7% to 9.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Etsy appeared in all four answers. Mark & Graham was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Etsy and Mark & Graham were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | Etsy estimated searches | Etsy Share of Search | Etsy rank | Mark & Graham estimated searches | Mark & Graham Share of Search | Mark & Graham rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.32% | 7 | 60.5K | 6.7% | 4 | | Nov 2025 | 5.4K | 0.31% | 7 | 135K | 7.9% | 4 | | Dec 2025 | 5.4K | 0.26% | 7 | 165K | 8% | 4 | | Jan 2026 | 1.9K | 0.27% | 7 | 60.5K | 8.5% | 4 | | Feb 2026 | 1.6K | 0.24% | 7 | 49.5K | 7.3% | 4 | | Mar 2026 | 1.9K | 0.24% | 7 | 60.5K | 7.7% | 4 | | Apr 2026 | 1.9K | 0.25% | 7 | 74K | 9.7% | 4 | | May 2026 | 2.4K | 0.3% | 7 | 74K | 9.3% | 4 | | Jun 2026 | 3.6K | 0.54% | 7 | 74K | 11.1% | 4 | | Jul 2026 | 2.9K | 0.48% | 7 | 74K | 12.3% | 3 | | Aug 2026 | 1.6K | 0.26% | 7 | 60.5K | 10% | 4 | | Sep 2026 | 1.6K | 0.26% | 7 | 60.5K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Etsy’s and Mark & Graham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etsy**: Measured on the search term “etsy personalized gifts”. - **Mark & Graham**: Measured on the search term “mark and graham”. - [Etsy profile](/demand/us/brands/etsy) - [Mark & Graham profile](/demand/us/brands/mark-and-graham) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Etsy or Mark & Graham more popular in search? In September 2026, Mark & Graham had more branded searches than Etsy among personalized gift shops in the United States. Mark & Graham had about 60,500 branded searches, while Etsy had 1,600. Mark & Graham made up 9.7% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. ## Cite this page Brandwave. "Etsy vs Mark & Graham: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/etsy-vs-mark-and-graham This page is also available as HTML at https://gobrandwave.com/demand/us/compare/etsy-vs-mark-and-graham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.