--- title: "Esti vs Heluva Good!: Which is searched more in the United States?" description: "Is Esti or Heluva Good! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dips brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/esti-vs-heluva-good" publisher: "Brandwave" --- # Esti vs Heluva Good!: Which is searched more in the United States? Is Esti or Heluva Good! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dips brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Esti and Heluva Good! - **Competitive set**: Dips brands - **Market**: United States - **Month measured**: Sep 2026 - **Esti Share of Search**: 3% - **Heluva Good! Share of Search**: 26.4% ## Is Esti or Heluva Good! more popular in search? - In September 2026, Heluva Good! had more branded searches than Esti among dips brands in the United States. Heluva Good! had about 11,500 branded searches, while Esti had 1,300. Heluva Good! made up 26.4% of all dips brand searches we track, and Esti accounted for 3%. - Heluva Good! was ahead of Esti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Esti’s share of searches among dips brands in the United States moved from 3.8% to 3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Heluva Good!’s share of searches among dips brands in the United States moved from 23% to 26.4%, and its estimated monthly branded searches moved from 9.7K to 11.5K. ## Top dips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Heluva Good! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Esti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heluva Good! was listed before Esti in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Heluva Good! | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tostitos | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Esti | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | La Terra Fina | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wholly Guacamole | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Marzetti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dips brands - Asked ChatGPT "Which dips brand should I buy in the US?": 1. Heluva Good!, 2. Esti, 3. Wholly Guacamole - Asked ChatGPT "What are the best dips brands in the US?": 1. Heluva Good!, 2. Esti, 3. Tostitos, 4. La Terra Fina - Asked ChatGPT "What's the best dips brand in the US for party snacks?": 1. Heluva Good!, 2. Tostitos - Searched Google, AI Overview "dips brands": 1. Heluva Good!, 2. Tostitos, 3. La Terra Fina - Searched Google, AI Overview "party dips": named none of the brands we track Not named in any answer: Marzetti. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States dips brands in September 2026? - In September 2026, Heluva Good! gained share of searches among dips brands in the United States, from 24.3% to 26.4%. - Estimated monthly branded searches for Esti in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Esti estimated searches | Esti Share of Search | Esti rank | Heluva Good! estimated searches | Heluva Good! Share of Search | Heluva Good! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.8% | 6 | 9.7K | 23% | 2 | | Nov 2025 | 1.3K | 3% | 6 | 11.5K | 26.8% | 2 | | Dec 2025 | 1.3K | 2.6% | 6 | 14K | 27.9% | 2 | | Jan 2026 | 1.6K | 3% | 6 | 14K | 26.2% | 2 | | Feb 2026 | 1.3K | 2.4% | 6 | 14K | 25.9% | 2 | | Mar 2026 | 1.6K | 3.5% | 6 | 11.8K | 25.9% | 2 | | Apr 2026 | 1.9K | 4.5% | 5 | 9.7K | 22.9% | 2 | | May 2026 | 1.6K | 3.3% | 6 | 11.5K | 23.9% | 2 | | Jun 2026 | 1.3K | 2.7% | 6 | 11.5K | 23.8% | 2 | | Jul 2026 | 1.6K | 3.2% | 6 | 14K | 28.2% | 2 | | Aug 2026 | 1.6K | 3.4% | 6 | 11.5K | 24.3% | 2 | | Sep 2026 | 1.3K | 3% | 6 | 11.5K | 26.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Esti’s and Heluva Good!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Esti**: Measured on the search term “esti hummus”. - **Heluva Good!**: Measured on the search terms “heluva good” and “heluva good dip”, summed into one figure. - [Esti profile](/demand/us/brands/esti) - [Heluva Good! profile](/demand/us/brands/heluva-good) - [All dips brands in the United States](/demand/us/categories/us-dips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Esti or Heluva Good! more popular in search? In September 2026, Heluva Good! had more branded searches than Esti among dips brands in the United States. Heluva Good! had about 11,500 branded searches, while Esti had 1,300. Heluva Good! made up 26.4% of all dips brand searches we track, and Esti accounted for 3%. ## Cite this page Brandwave. "Esti vs Heluva Good!: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/esti-vs-heluva-good This page is also available as HTML at https://gobrandwave.com/demand/us/compare/esti-vs-heluva-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.