--- title: "Enterprise Rent-A-Car vs Hertz: Which is searched more in the United States?" description: "Is Enterprise Rent-A-Car or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/enterprise-rent-a-car-vs-hertz" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Hertz: Which is searched more in the United States? Is Enterprise Rent-A-Car or Hertz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Hertz - **Competitive set**: Car rental companies - **Market**: United States - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 16.2% - **Hertz Share of Search**: 16.2% ## Is Enterprise Rent-A-Car or Hertz more popular in search? - In September 2026, Enterprise Rent-A-Car and Hertz were level in searches among car rental companies in the United States, with an estimated 1M branded searches each, at 16.2% of the total each. - Enterprise Rent-A-Car was ahead of Hertz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States moved from 15.6% to 16.2%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Hertz’s share of searches among car rental companies in the United States moved from 19.1% to 16.2%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car and Hertz were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Enterprise Rent-A-Car was listed before Hertz in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. - In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 15.6% | 3 | 1.2M | 19.1% | 2 | | Nov 2025 | 1M | 16.1% | 3 | 1.2M | 19.6% | 2 | | Dec 2025 | 1.2M | 18.7% | 2 | 1.2M | 18.7% | 3 | | Jan 2026 | 823K | 13.5% | 4 | 1.2M | 20% | 2 | | Feb 2026 | 673K | 11.3% | 4 | 1.2M | 20.5% | 2 | | Mar 2026 | 1M | 13.2% | 4 | 1.5M | 19.8% | 2 | | Apr 2026 | 1M | 14.7% | 3 | 1.2M | 17.9% | 2 | | May 2026 | 1M | 14% | 3 | 1.2M | 17.1% | 2 | | Jun 2026 | 1M | 13.6% | 3 | 1.2M | 16.5% | 2 | | Jul 2026 | 1.2M | 17% | 2 | 1.2M | 17% | 3 | | Aug 2026 | 1.2M | 17.1% | 2 | 1.2M | 17.1% | 3 | | Sep 2026 | 1M | 16.2% | 2 | 1M | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental” and “enterprise rent a car”, summed into one figure. - **Hertz**: Measured on the search term “hertz”. - [Enterprise Rent-A-Car profile](/demand/us/brands/enterprise-rent-a-car) - [Hertz profile](/demand/us/brands/hertz) - [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Hertz more popular in search? In September 2026, Enterprise Rent-A-Car and Hertz were level in searches among car rental companies in the United States, with an estimated 1M branded searches each, at 16.2% of the total each. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Hertz: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/enterprise-rent-a-car-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/us/compare/enterprise-rent-a-car-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.