--- title: "Engel vs RTIC: Which is searched more in the United States?" description: "Is Engel or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/engel-vs-rtic" publisher: "Brandwave" --- # Engel vs RTIC: Which is searched more in the United States? Is Engel or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Engel and RTIC - **Competitive set**: Cooler brands - **Market**: United States - **Month measured**: Sep 2026 - **Engel Share of Search**: 4.7% - **RTIC Share of Search**: 19% ## Is Engel or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Engel among cooler brands in the United States. RTIC had about 110,000 branded searches, while Engel had 27,100. RTIC made up 19% of all cooler brand searches we track, and Engel accounted for 4.7%. - RTIC was ahead of Engel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States moved from 16.9% to 19%, and its estimated monthly branded searches moved from 74K to 110K. ## Top cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Engel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RTIC was listed before Engel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | RTIC | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Igloo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Engel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dometic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Orca | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grizzly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler brands - Asked ChatGPT "Which cooler should I buy?": 1. YETI - Asked ChatGPT "What are the best cooler brands?": 1. YETI, 2. RTIC, 3. Pelican, 4. Coleman, 5. Igloo, 6. Engel, 7. Orca - Asked ChatGPT "What cooler keeps ice the longest?": 1. YETI, 2. RTIC, 3. Igloo - Searched Google, AI Overview "cooler": 1. Coleman, 2. YETI, 3. RTIC, 4. Igloo - Searched Google, AI Overview "best cooler": 1. YETI, 2. Coleman, 3. RTIC, 4. Dometic Not named in any answer: Stanley and Grizzly. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States cooler brands in September 2026? - In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches. - In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%. - Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026. ## Month by month | Month | Engel estimated searches | Engel Share of Search | Engel rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.1% | 5 | 74K | 16.9% | 3 | | Nov 2025 | 18.1K | 3.6% | 4 | 110K | 21.7% | 2 | | Dec 2025 | 22.2K | 3.8% | 5 | 110K | 19% | 2 | | Jan 2026 | 14.8K | 4.1% | 5 | 74K | 20.5% | 2 | | Feb 2026 | 18.1K | 5.5% | 4 | 74K | 22.6% | 2 | | Mar 2026 | 22.2K | 3.9% | 5 | 110K | 19.2% | 3 | | Apr 2026 | 22.2K | 3.6% | 6 | 135K | 21.7% | 2 | | May 2026 | 27.1K | 3.1% | 6 | 201K | 23.3% | 2 | | Jun 2026 | 33.1K | 3.3% | 6 | 201K | 19.9% | 2 | | Jul 2026 | 40.5K | 4.4% | 5 | 201K | 21.6% | 2 | | Aug 2026 | 33.1K | 4.4% | 5 | 165K | 22% | 2 | | Sep 2026 | 27.1K | 4.7% | 4 | 110K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Engel’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Engel**: Measured on the search term “engel cooler”. - **RTIC**: Measured on the search term “rtic cooler”. - [Engel profile](/demand/us/brands/engel) - [RTIC profile](/demand/us/brands/rtic) - [All cooler brands in the United States](/demand/us/categories/us-cooler-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Engel or RTIC more popular in search? In September 2026, RTIC had more branded searches than Engel among cooler brands in the United States. RTIC had about 110,000 branded searches, while Engel had 27,100. RTIC made up 19% of all cooler brand searches we track, and Engel accounted for 4.7%. ## Cite this page Brandwave. "Engel vs RTIC: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/engel-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/us/compare/engel-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.