--- title: "Enfamil vs HiPP: Which is searched more in the United States?" description: "Is Enfamil or HiPP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/enfamil-vs-hipp" publisher: "Brandwave" --- # Enfamil vs HiPP: Which is searched more in the United States? Is Enfamil or HiPP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enfamil and HiPP - **Competitive set**: Baby formula brands - **Market**: United States - **Month measured**: Sep 2026 - **Enfamil Share of Search**: 23.1% - **HiPP Share of Search**: 3.8% ## Is Enfamil or HiPP more popular in search? - In September 2026, Enfamil had more branded searches than HiPP among baby formula brands in the United States. Enfamil had about 90,500 branded searches, while HiPP had 14,800. Enfamil made up 23.1% of all baby formula brand searches we track, and HiPP accounted for 3.8%. - Enfamil was ahead of HiPP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enfamil’s share of searches among baby formula brands in the United States moved from 25.6% to 23.1%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, HiPP’s share of searches among baby formula brands in the United States moved from 3.4% to 3.8%, and its estimated monthly branded searches held steady at 14.8K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Enfamil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HiPP did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Similac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Enfamil | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bobbie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kendamil | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Earth's Best | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Happy Baby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HiPP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ByHeart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Else Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best baby formula for a newborn?": 1. Similac, 2. Enfamil - Asked ChatGPT "Which infant formula is closest to breast milk?": 1. Similac, 2. Enfamil, 3. Bobbie - Asked ChatGPT "What's the best organic baby formula?": 1. Bobbie, 2. Earth's Best, 3. Happy Baby - Searched Google, AI Overview "baby formula": 1. Similac, 2. Enfamil - Searched Google, AI Overview "best baby formula": 1. Enfamil, 2. Kendamil, 3. Bobbie Not named in any answer: HiPP, ByHeart, Holle, Gerber and Else Nutrition. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States baby formula brands in September 2026? - Enfamil’s share of searches among baby formula brands in the United States has lost ground for 3 months in a row, from 28.7% to 23.1% in September 2026. ## Month by month | Month | Enfamil estimated searches | Enfamil Share of Search | Enfamil rank | HiPP estimated searches | HiPP Share of Search | HiPP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 25.6% | 1 | 14.8K | 3.4% | 6 | | Nov 2025 | 110K | 15% | 3 | 14.8K | 2% | 6 | | Dec 2025 | 110K | 25.1% | 1 | 14.8K | 3.4% | 6 | | Jan 2026 | 110K | 25% | 1 | 18.1K | 4.1% | 6 | | Feb 2026 | 90.5K | 24.6% | 2 | 14.8K | 4% | 6 | | Mar 2026 | 110K | 28.5% | 1 | 14.8K | 3.8% | 5 | | Apr 2026 | 90.5K | 24.9% | 2 | 14.8K | 4.1% | 5 | | May 2026 | 90.5K | 24.8% | 2 | 18.1K | 5% | 5 | | Jun 2026 | 110K | 28.7% | 1 | 14.8K | 3.9% | 5 | | Jul 2026 | 90.5K | 24.1% | 3 | 14.8K | 3.9% | 5 | | Aug 2026 | 90.5K | 23.5% | 3 | 14.8K | 3.8% | 5 | | Sep 2026 | 90.5K | 23.1% | 3 | 14.8K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Enfamil’s and HiPP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enfamil**: Measured on the search term “enfamil”. - **HiPP**: Measured on the search term “hipp formula”. - [Enfamil profile](/demand/us/brands/enfamil) - [HiPP profile](/demand/us/brands/hipp) - [All baby formula brands in the United States](/demand/us/categories/us-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enfamil or HiPP more popular in search? In September 2026, Enfamil had more branded searches than HiPP among baby formula brands in the United States. Enfamil had about 90,500 branded searches, while HiPP had 14,800. Enfamil made up 23.1% of all baby formula brand searches we track, and HiPP accounted for 3.8%. ## Cite this page Brandwave. "Enfamil vs HiPP: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/enfamil-vs-hipp This page is also available as HTML at https://gobrandwave.com/demand/us/compare/enfamil-vs-hipp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.