--- title: "Embrace vs Fetch: Which is searched more in United States?" description: "Which is more popular in search, Embrace or Fetch? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/embrace-vs-fetch-pet-insurance" publisher: "Brandwave" --- # Embrace vs Fetch: Which is searched more in United States? Which is more popular in search, Embrace or Fetch? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Embrace and Fetch - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Embrace Share of Search**: 14.6% - **Fetch Share of Search**: 13.1% ## Which is more popular in search, Embrace or Fetch? - In September 2026, Embrace had more branded searches than Fetch among pet insurance providers in United States. Embrace was estimated to have 60.9K branded searches compared to Fetch’s 54.6K, and held a 14.6% Share of Search versus Fetch’s 13.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Fetch took it in March 2026, Embrace took it in April 2026, Fetch took it in August 2026, Embrace took it in September 2026. - Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States moved from 14.3% to 14.6%, and its estimated monthly branded searches moved from 62.4K to 60.9K. - Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States moved from 10.4% to 13.1%, and its estimated monthly branded searches moved from 45.7K to 54.6K. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search. - In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%. ## Month by month | Month | Embrace estimated searches | Embrace Share of Search | Embrace rank | Fetch estimated searches | Fetch Share of Search | Fetch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.4K | 14.3% | 4 | 45.7K | 10.4% | 5 | | Nov 2025 | 62.1K | 14.4% | 4 | 44.6K | 10.4% | 5 | | Dec 2025 | 62.9K | 14.8% | 4 | 46.2K | 10.9% | 5 | | Jan 2026 | 74.9K | 15% | 4 | 55K | 11% | 5 | | Feb 2026 | 62.9K | 15.6% | 4 | 45K | 11.2% | 5 | | Mar 2026 | 75K | 13.8% | 5 | 79.1K | 14.6% | 4 | | Apr 2026 | 74.9K | 15.1% | 4 | 65.6K | 13.3% | 5 | | May 2026 | 74.6K | 16.6% | 4 | 45.4K | 10.1% | 5 | | Jun 2026 | 61K | 13.9% | 4 | 54.3K | 12.4% | 5 | | Jul 2026 | 60.9K | 13.5% | 4 | 55.2K | 12.2% | 5 | | Aug 2026 | 61K | 13.6% | 5 | 66.5K | 14.8% | 4 | | Sep 2026 | 60.9K | 14.6% | 4 | 54.6K | 13.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Embrace’s and Fetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace” and “embrace cat insurance”, summed into one figure. - **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance” and “pet insurance fetch”, summed into one figure. - [Embrace profile](/demand/us/brands/embrace) - [Fetch profile](/demand/us/brands/fetch-pet-insurance) - [All pet insurance providers in United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Embrace or Fetch? In September 2026, Embrace had more branded searches than Fetch among pet insurance providers in United States. Embrace was estimated to have 60.9K branded searches compared to Fetch’s 54.6K, and held a 14.6% Share of Search versus Fetch’s 13.1%. ## Cite this page Brandwave. "Embrace vs Fetch: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/embrace-vs-fetch-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/embrace-vs-fetch-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.