---
title: "Edward Jones vs Fidelity: Which is searched more in United States?"
description: "Which is more popular in search, Edward Jones or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/edward-jones-vs-fidelity-investments"
publisher: "Brandwave"
---

# Edward Jones vs Fidelity: Which is searched more in United States?

Which is more popular in search, Edward Jones or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Edward Jones and Fidelity
- **Competitive set**: Financial advisers
- **Market**: United States
- **Month measured**: Sep 2026
- **Edward Jones Share of Search**: 16.9%
- **Fidelity Share of Search**: 13.8%

## Which is more popular in search, Edward Jones or Fidelity?

- In September 2026, Edward Jones had more branded searches than Fidelity among financial advisers in United States. Edward Jones was estimated to have 673K branded searches compared to Fidelity’s 550K, and held a 16.9% Share of Search versus Fidelity’s 13.8%.
- Edward Jones was ahead of Fidelity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edward Jones’ estimated Share of Search among financial advisers in United States moved from 17.3% to 16.9%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among financial advisers in United States moved from 11.6% to 13.8%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for United States financial advisers in September 2026?

- In September 2026, Fidelity gained estimated Share of Search among financial advisers in United States, from 11.6% to 13.8%.
- Estimated monthly branded searches for Edward Jones in United States fell 32.7% over 12 measured months, from 1M to 673K in September 2026.

## Month by month

| Month | Edward Jones estimated searches | Edward Jones Share of Search | Edward Jones rank | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 17.3% | 2 | 673K | 11.6% | 3 |
| Nov 2025 | 823K | 17.4% | 2 | 550K | 11.6% | 3 |
| Dec 2025 | 823K | 17.4% | 2 | 550K | 11.6% | 3 |
| Jan 2026 | 1M | 17.3% | 2 | 673K | 11.6% | 3 |
| Feb 2026 | 1M | 19.8% | 2 | 673K | 13.4% | 3 |
| Mar 2026 | 1M | 19.8% | 2 | 673K | 13.4% | 3 |
| Apr 2026 | 1M | 17.3% | 2 | 673K | 11.6% | 3 |
| May 2026 | 823K | 14.7% | 2 | 673K | 12% | 3 |
| Jun 2026 | 823K | 14.7% | 2 | 673K | 12% | 3 |
| Jul 2026 | 823K | 17.4% | 2 | 550K | 11.6% | 3 |
| Aug 2026 | 823K | 17.4% | 2 | 550K | 11.6% | 3 |
| Sep 2026 | 673K | 16.9% | 2 | 550K | 13.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Edward Jones’ and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Edward Jones**: Measured on the search term “edward jones”.
- **Fidelity**: Measured on the search term “fidelity investments”.

- [Edward Jones profile](/demand/us/brands/edward-jones)
- [Fidelity profile](/demand/us/brands/fidelity-investments)
- [All financial advisers in United States](/demand/us/categories/us-financial-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Edward Jones or Fidelity?

In September 2026, Edward Jones had more branded searches than Fidelity among financial advisers in United States. Edward Jones was estimated to have 673K branded searches compared to Fidelity’s 550K, and held a 16.9% Share of Search versus Fidelity’s 13.8%.

## Cite this page

Brandwave. "Edward Jones vs Fidelity: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/edward-jones-vs-fidelity-investments

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/edward-jones-vs-fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.