--- title: "ECP vs MatrixCare: Which is searched more in the United States?" description: "Is ECP or MatrixCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Assisted living software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ecp-assisted-living-vs-matrixcare" publisher: "Brandwave" --- # ECP vs MatrixCare: Which is searched more in the United States? Is ECP or MatrixCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Assisted living software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECP and MatrixCare - **Competitive set**: Assisted living software - **Market**: United States - **Month measured**: Sep 2026 - **ECP Share of Search**: 23.6% - **MatrixCare Share of Search**: 50% ## Is ECP or MatrixCare more popular in search? - In September 2026, MatrixCare had more branded searches than ECP among assisted living software in the United States. MatrixCare had about 6,600 branded searches, while ECP had 3,110. MatrixCare made up 50% of all assisted living software searches we track, and ECP accounted for 23.6%. - MatrixCare was ahead of ECP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECP’s share of searches among assisted living software in the United States moved from 25.7% to 23.6%, and its estimated monthly branded searches moved from 3.3K to 3.1K. - Across the 12 months ending September 2026, MatrixCare’s share of searches among assisted living software in the United States moved from 42.2% to 50%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top assisted living software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ECP appeared in all five answers. MatrixCare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECP was listed before MatrixCare in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ECP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eldermark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ALIS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Yardi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | MatrixCare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Caremerge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about assisted living software - Asked ChatGPT "Which assisted living software should I use in the US?": 1. ECP, 2. ALIS, 3. Eldermark, 4. Yardi - Asked ChatGPT "What are the best assisted living software systems in the US?": 1. ECP, 2. ALIS, 3. Yardi, 4. Eldermark, 5. MatrixCare - Asked ChatGPT "What's the best assisted living software in the US for a small community?": 1. ECP, 2. ALIS, 3. Eldermark - Searched Google, AI Overview "assisted living software": 1. ECP, 2. Eldermark - Searched Google, AI Overview "senior living software": 1. Eldermark, 2. ECP, 3. Yardi Not named in any answer: Caremerge. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States assisted living software in September 2026? - In September 2026, MatrixCare gained share of searches among assisted living software in the United States, from 44.9% to 50%. - In September 2026, ECP lost share of searches among assisted living software in the United States, from 25.9% to 23.6%. ## Month by month | Month | ECP estimated searches | ECP Share of Search | ECP rank | MatrixCare estimated searches | MatrixCare Share of Search | MatrixCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 25.7% | 2 | 5.4K | 42.2% | 1 | | Nov 2025 | 3.2K | 25.6% | 2 | 5.4K | 42.9% | 1 | | Dec 2025 | 3.2K | 25.6% | 2 | 5.4K | 43.8% | 1 | | Jan 2026 | 3.2K | 23.2% | 2 | 5.4K | 39.6% | 1 | | Feb 2026 | 2.6K | 24.2% | 2 | 4.4K | 40.8% | 1 | | Mar 2026 | 3.3K | 24.5% | 2 | 5.4K | 40.1% | 1 | | Apr 2026 | 3.3K | 26% | 2 | 5.4K | 42.7% | 1 | | May 2026 | 2.8K | 23.6% | 2 | 5.4K | 45.7% | 1 | | Jun 2026 | 3.3K | 26.9% | 2 | 5.4K | 44.2% | 1 | | Jul 2026 | 3.2K | 24.7% | 2 | 6.6K | 51.7% | 1 | | Aug 2026 | 3.1K | 25.9% | 2 | 5.4K | 44.9% | 1 | | Sep 2026 | 3.1K | 23.6% | 2 | 6.6K | 50% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ECP’s and MatrixCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECP**: Measured on the search terms “ecp123” and “extended care pro”, summed into one figure. - **MatrixCare**: Measured on the search term “matrixcare”. - [ECP profile](/demand/us/brands/ecp-assisted-living) - [MatrixCare profile](/demand/us/brands/matrixcare) - [All assisted living software in the United States](/demand/us/categories/us-assisted-living-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECP or MatrixCare more popular in search? In September 2026, MatrixCare had more branded searches than ECP among assisted living software in the United States. MatrixCare had about 6,600 branded searches, while ECP had 3,110. MatrixCare made up 50% of all assisted living software searches we track, and ECP accounted for 23.6%. ## Cite this page Brandwave. "ECP vs MatrixCare: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ecp-assisted-living-vs-matrixcare This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ecp-assisted-living-vs-matrixcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.