--- title: "eBay vs Nextdoor: Which is more popular in the United States?" description: "Is eBay or Nextdoor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ebay-vs-nextdoor" publisher: "Brandwave" --- # eBay vs Nextdoor: Which is more popular in the United States? Is eBay or Nextdoor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay and Nextdoor - **Competitive set**: Classified ad platforms - **Market**: United States - **Month measured**: Oct 2026 - **eBay Share of Search**: 59.5% - **Nextdoor Share of Search**: 2.4% ## Is eBay or Nextdoor more popular in search? - In October 2026, eBay had more branded searches than Nextdoor among classified ad platforms in the United States. eBay had about 24.9 million branded searches, while Nextdoor had 1 million. eBay made up 59.5% of all classified ad platform searches we track, and Nextdoor accounted for 2.4%. - eBay was ahead of Nextdoor in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States moved from 62.2% to 59.5%, and its estimated monthly branded searches moved from 30.4M to 24.9M. - Across the 12 months ending October 2026, Nextdoor’s share of searches among classified ad platforms in the United States moved from 2% to 2.4%, and its estimated monthly branded searches held steady at 1M. ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nextdoor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. eBay was listed before Nextdoor in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Facebook Marketplace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craigslist | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OfferUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nextdoor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What are the best classified ad platforms in the US?": 1. Craigslist, 2. Facebook Marketplace, 3. OfferUp, 4. eBay, 5. Nextdoor - Asked ChatGPT "What's the best classified ad platform in the US for second hand furniture nearby?": 1. Facebook Marketplace, 2. OfferUp, 3. Craigslist, 4. Nextdoor - Searched Google, AI Overview "local classifieds": named none of the brands we track - Searched Google, AI Overview "sell used stuff online": 1. eBay, 2. Facebook Marketplace, 3. OfferUp Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States classified ad platforms in October 2026? - In October 2026, eBay gained share of searches among classified ad platforms in the United States, from 56.9% to 59.5%. ## How has branded search for eBay and Nextdoor changed in the United States over the last 12 months? | Month | eBay estimated searches | eBay Share of Search | eBay rank | Nextdoor estimated searches | Nextdoor Share of Search | Nextdoor rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30.4M | 62.2% | 1 | 1M | 2% | 4 | | Dec 2025 | 30.4M | 62.2% | 1 | 1M | 2% | 4 | | Jan 2026 | 30.4M | 62.2% | 1 | 1M | 2% | 4 | | Feb 2026 | 24.9M | 57.4% | 1 | 1M | 2.3% | 4 | | Mar 2026 | 30.4M | 59.6% | 1 | 1.2M | 2.4% | 4 | | Apr 2026 | 30.4M | 59.8% | 1 | 1M | 2% | 4 | | May 2026 | 30.4M | 59.8% | 1 | 1M | 2% | 4 | | Jun 2026 | 24.9M | 55% | 1 | 1M | 2.2% | 4 | | Jul 2026 | 24.9M | 55% | 1 | 1M | 2.2% | 4 | | Aug 2026 | 24.9M | 56.7% | 1 | 1M | 2.3% | 4 | | Sep 2026 | 24.9M | 56.9% | 1 | 1M | 2.3% | 4 | | Oct 2026 | 24.9M | 59.5% | 1 | 1M | 2.4% | 4 | ## How are eBay’s and Nextdoor’s branded searches counted? Brandwave collects information about searches that people make online using eBay’s and Nextdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay**: Measured on the search term “ebay”. - **Nextdoor**: Measured on the search term “nextdoor”. - [eBay profile](/demand/us/brands/ebay) - [Nextdoor profile](/demand/us/brands/nextdoor) - [All classified ad platforms in the United States](/demand/us/categories/us-classified-ad-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay or Nextdoor more popular in search? In October 2026, eBay had more branded searches than Nextdoor among classified ad platforms in the United States. eBay had about 24.9 million branded searches, while Nextdoor had 1 million. eBay made up 59.5% of all classified ad platform searches we track, and Nextdoor accounted for 2.4%. ## Cite this page Brandwave. "eBay vs Nextdoor: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/ebay-vs-nextdoor This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ebay-vs-nextdoor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.