---
title: "EasyPost vs Shippo: Which is searched more in United States?"
description: "Which is more popular in search, EasyPost or Shippo? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/easypost-vs-shippo"
publisher: "Brandwave"
---

# EasyPost vs Shippo: Which is searched more in United States?

Which is more popular in search, EasyPost or Shippo? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EasyPost and Shippo
- **Competitive set**: Shipping label platforms
- **Market**: United States
- **Month measured**: Sep 2026
- **EasyPost Share of Search**: 0.8%
- **Shippo Share of Search**: 11.9%

## Which is more popular in search, EasyPost or Shippo?

- In September 2026, Shippo had more branded searches than EasyPost among shipping label platforms in United States. Shippo was estimated to have 180K branded searches compared to EasyPost’s 12.1K, and held an 11.9% Share of Search versus EasyPost’s 0.8%.
- Shippo was ahead of EasyPost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EasyPost’s estimated Share of Search among shipping label platforms in United States moved from 0.94% to 0.8%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Shippo’s estimated Share of Search among shipping label platforms in United States moved from 11.5% to 11.9%, and its estimated monthly branded searches moved from 148K to 180K.

## How did search popularity change for United States shipping label platforms in September 2026?

- Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.

## Month by month

| Month | EasyPost estimated searches | EasyPost Share of Search | EasyPost rank | Shippo estimated searches | Shippo Share of Search | Shippo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.94% | 5 | 148K | 11.5% | 2 |
| Nov 2025 | 9.9K | 0.78% | 5 | 148K | 11.8% | 2 |
| Dec 2025 | 12.1K | 0.78% | 5 | 181K | 11.7% | 2 |
| Jan 2026 | 14.8K | 1.2% | 5 | 148K | 11.6% | 2 |
| Feb 2026 | 12.1K | 0.95% | 5 | 148K | 11.7% | 2 |
| Mar 2026 | 14.8K | 0.97% | 5 | 179K | 11.7% | 2 |
| Apr 2026 | 14.8K | 1.1% | 5 | 179K | 13.6% | 2 |
| May 2026 | 14.8K | 1.1% | 5 | 179K | 13.7% | 2 |
| Jun 2026 | 14.8K | 0.97% | 5 | 179K | 11.7% | 2 |
| Jul 2026 | 14.8K | 0.98% | 5 | 179K | 11.8% | 2 |
| Aug 2026 | 14.8K | 0.98% | 5 | 180K | 11.8% | 2 |
| Sep 2026 | 12.1K | 0.8% | 5 | 180K | 11.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using EasyPost’s and Shippo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EasyPost**: Measured on the search term “easypost”.
- **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure.

- [EasyPost profile](/demand/us/brands/easypost)
- [Shippo profile](/demand/us/brands/shippo)
- [All shipping label platforms in United States](/demand/us/categories/us-shipping-label-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EasyPost or Shippo?

In September 2026, Shippo had more branded searches than EasyPost among shipping label platforms in United States. Shippo was estimated to have 180K branded searches compared to EasyPost’s 12.1K, and held an 11.9% Share of Search versus EasyPost’s 0.8%.

## Cite this page

Brandwave. "EasyPost vs Shippo: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/easypost-vs-shippo

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/easypost-vs-shippo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.