--- title: "Earth's Best vs Holle: Which is searched more in the United States?" description: "Is Earth's Best or Holle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/earths-best-vs-holle" publisher: "Brandwave" --- # Earth's Best vs Holle: Which is searched more in the United States? Is Earth's Best or Holle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth's Best and Holle - **Competitive set**: Baby formula brands - **Market**: United States - **Month measured**: Sep 2026 - **Earth's Best Share of Search**: 0.74% - **Holle Share of Search**: 0.74% ## Is Earth's Best or Holle more popular in search? - In September 2026, Earth's Best and Holle were level in searches among baby formula brands in the United States, with an estimated 2.9K branded searches each, at 0.74% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Earth's Best took it in November 2025, Holle took it in January 2026. - Across the 12 months ending September 2026, Earth's Best’s share of searches among baby formula brands in the United States moved from 0.84% to 0.74%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Holle’s share of searches among baby formula brands in the United States moved from 1% to 0.74%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Holle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Similac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Enfamil | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bobbie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kendamil | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Earth's Best | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Happy Baby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HiPP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ByHeart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Else Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best baby formula for a newborn?": 1. Similac, 2. Enfamil - Asked ChatGPT "Which infant formula is closest to breast milk?": 1. Similac, 2. Enfamil, 3. Bobbie - Asked ChatGPT "What's the best organic baby formula?": 1. Bobbie, 2. Earth's Best, 3. Happy Baby - Searched Google, AI Overview "baby formula": 1. Similac, 2. Enfamil - Searched Google, AI Overview "best baby formula": 1. Enfamil, 2. Kendamil, 3. Bobbie Not named in any answer: HiPP, ByHeart, Holle, Gerber and Else Nutrition. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States baby formula brands in September 2026? - Estimated monthly branded searches for Holle in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Earth's Best in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Earth's Best estimated searches | Earth's Best Share of Search | Earth's Best rank | Holle estimated searches | Holle Share of Search | Holle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.84% | 8 | 4.4K | 1% | 7 | | Nov 2025 | 5.4K | 0.74% | 7 | 4.4K | 0.6% | 9 | | Dec 2025 | 3.6K | 0.82% | 7 | 3.6K | 0.82% | 9 | | Jan 2026 | 3.6K | 0.82% | 9 | 5.4K | 1.2% | 7 | | Feb 2026 | 2.9K | 0.79% | 9 | 3.6K | 0.98% | 8 | | Mar 2026 | 3.6K | 0.93% | 7 | 3.6K | 0.93% | 9 | | Apr 2026 | 2.9K | 0.8% | 9 | 3.6K | 0.99% | 8 | | May 2026 | 2.9K | 0.79% | 8 | 2.9K | 0.79% | 9 | | Jun 2026 | 2.9K | 0.76% | 9 | 3.6K | 0.94% | 8 | | Jul 2026 | 2.9K | 0.77% | 8 | 2.9K | 0.77% | 9 | | Aug 2026 | 2.9K | 0.75% | 7 | 2.9K | 0.75% | 9 | | Sep 2026 | 2.9K | 0.74% | 7 | 2.9K | 0.74% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Earth's Best’s and Holle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth's Best**: Measured on the search term “earth's best formula”. - **Holle**: Measured on the search term “holle formula”. - [Earth's Best profile](/demand/us/brands/earths-best) - [Holle profile](/demand/us/brands/holle) - [All baby formula brands in the United States](/demand/us/categories/us-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earth's Best or Holle more popular in search? In September 2026, Earth's Best and Holle were level in searches among baby formula brands in the United States, with an estimated 2.9K branded searches each, at 0.74% of the total each. ## Cite this page Brandwave. "Earth's Best vs Holle: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/earths-best-vs-holle This page is also available as HTML at https://gobrandwave.com/demand/us/compare/earths-best-vs-holle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.