---
title: "E*TRADE vs Fidelity: Which is searched more in United States?"
description: "Which is more popular in search, E*TRADE or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/e-trade-vs-fidelity-investments"
publisher: "Brandwave"
---

# E*TRADE vs Fidelity: Which is searched more in United States?

Which is more popular in search, E*TRADE or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: E*TRADE and Fidelity
- **Competitive set**: Stock brokers
- **Market**: United States
- **Month measured**: Sep 2026
- **E*TRADE Share of Search**: 22.3%
- **Fidelity Share of Search**: 10%

## Which is more popular in search, E*TRADE or Fidelity?

- In September 2026, E*TRADE had more branded searches than Fidelity among stock brokers in United States. E*TRADE was estimated to have 1.2M branded searches compared to Fidelity’s 550K, and held a 22.3% Share of Search versus Fidelity’s 10%.
- E*TRADE was ahead of Fidelity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States moved from 19.7% to 22.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States moved from 8.8% to 10%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.

## Month by month

| Month | E*TRADE estimated searches | E*TRADE Share of Search | E*TRADE rank | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 19.7% | 2 | 673K | 8.8% | 4 |
| Nov 2025 | 1.2M | 20.1% | 2 | 550K | 9.1% | 4 |
| Dec 2025 | 1.2M | 20.6% | 2 | 550K | 9.3% | 4 |
| Jan 2026 | 1.5M | 20.7% | 2 | 673K | 9.3% | 4 |
| Feb 2026 | 1.5M | 22.4% | 2 | 673K | 10.1% | 4 |
| Mar 2026 | 1.5M | 22.4% | 2 | 673K | 10.1% | 4 |
| Apr 2026 | 1.5M | 20.2% | 2 | 673K | 9.1% | 4 |
| May 2026 | 1.5M | 20.2% | 2 | 673K | 9.1% | 4 |
| Jun 2026 | 1.5M | 20.2% | 2 | 673K | 9% | 4 |
| Jul 2026 | 1.2M | 20% | 2 | 550K | 9% | 4 |
| Aug 2026 | 1.2M | 20% | 2 | 550K | 9% | 4 |
| Sep 2026 | 1.2M | 22.3% | 2 | 550K | 10% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using E*TRADE’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **E*TRADE**: Measured on the search term “e trade”.
- **Fidelity**: Measured on the search term “fidelity investments”.

- [E*TRADE profile](/demand/us/brands/e-trade)
- [Fidelity profile](/demand/us/brands/fidelity-investments)
- [All stock brokers in United States](/demand/us/categories/us-stock-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, E*TRADE or Fidelity?

In September 2026, E*TRADE had more branded searches than Fidelity among stock brokers in United States. E*TRADE was estimated to have 1.2M branded searches compared to Fidelity’s 550K, and held a 22.3% Share of Search versus Fidelity’s 10%.

## Cite this page

Brandwave. "E*TRADE vs Fidelity: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/e-trade-vs-fidelity-investments

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/e-trade-vs-fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.