--- title: "Dyson vs Kenmore: Which is searched more in the United States?" description: "Is Dyson or Kenmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dyson-vs-kenmore" publisher: "Brandwave" --- # Dyson vs Kenmore: Which is searched more in the United States? Is Dyson or Kenmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Kenmore - **Competitive set**: Vacuum brands - **Market**: United States - **Month measured**: Sep 2026 - **Dyson Share of Search**: 21.4% - **Kenmore Share of Search**: 1.1% ## Is Dyson or Kenmore more popular in search? - In September 2026, Dyson had more branded searches than Kenmore among vacuum brands in the United States. Dyson had about 165,000 branded searches, while Kenmore had 8,100. Dyson made up 21.4% of all vacuum brand searches we track, and Kenmore accounted for 1.1%. - Dyson was ahead of Kenmore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among vacuum brands in the United States moved from 24% to 21.4%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Kenmore’s share of searches among vacuum brands in the United States moved from 0.97% to 1.1%, and its estimated monthly branded searches held steady at 8.1K. ## Top vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Kenmore did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BISSELL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hoover | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dirt Devil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Levoit | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Roborock | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Kirby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tineco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eureka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum brands - Asked ChatGPT "Which vacuum should I buy?": 1. Shark, 2. Dyson - Asked ChatGPT "What are the best vacuum brands?": 1. Miele, 2. Dyson, 3. Shark, 4. Hoover, 5. BISSELL, 6. Roborock - Asked ChatGPT "What is the best cordless vacuum?": 1. Dyson, 2. Shark, 3. Levoit - Searched Google, AI Overview "vacuum": 1. BISSELL, 2. Dyson - Searched Google, AI Overview "cordless vacuum": 1. Dyson, 2. BISSELL, 3. Dirt Devil, 4. Shark Not named in any answer: Kirby, Tineco, Eureka, Oreck, Kenmore, Eufy and Samsung. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States vacuum brands in September 2026? - In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%. - In September 2026, Kenmore rose from 13th to 12th among vacuum brands in the United States. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Kenmore estimated searches | Kenmore Share of Search | Kenmore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 24% | 2 | 8.1K | 0.97% | 13 | | Nov 2025 | 301K | 25.4% | 1 | 9.9K | 0.84% | 13 | | Dec 2025 | 301K | 26.7% | 1 | 9.9K | 0.88% | 13 | | Jan 2026 | 201K | 22.6% | 2 | 9.9K | 1.1% | 12 | | Feb 2026 | 165K | 21.9% | 2 | 8.1K | 1.1% | 12 | | Mar 2026 | 201K | 23.4% | 2 | 9.9K | 1.2% | 12 | | Apr 2026 | 165K | 22.1% | 2 | 8.1K | 1.1% | 12 | | May 2026 | 165K | 22.1% | 2 | 9.9K | 1.3% | 12 | | Jun 2026 | 165K | 21.4% | 2 | 9.9K | 1.3% | 12 | | Jul 2026 | 165K | 21.6% | 2 | 8.1K | 1.1% | 12 | | Aug 2026 | 201K | 22.8% | 2 | 8.1K | 0.92% | 13 | | Sep 2026 | 165K | 21.4% | 2 | 8.1K | 1.1% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Kenmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search term “dyson vacuum”. - **Kenmore**: Measured on the search term “kenmore vacuum”. - [Dyson profile](/demand/us/brands/dyson) - [Kenmore profile](/demand/us/brands/kenmore) - [All vacuum brands in the United States](/demand/us/categories/us-vacuum-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Kenmore more popular in search? In September 2026, Dyson had more branded searches than Kenmore among vacuum brands in the United States. Dyson had about 165,000 branded searches, while Kenmore had 8,100. Dyson made up 21.4% of all vacuum brand searches we track, and Kenmore accounted for 1.1%. ## Cite this page Brandwave. "Dyson vs Kenmore: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dyson-vs-kenmore This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dyson-vs-kenmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.