--- title: "Microsoft Dynamics 365 vs ServiceNow: Which is searched more in the United States?" description: "Is Microsoft Dynamics 365 or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dynamics-365-vs-servicenow" publisher: "Brandwave" --- # Microsoft Dynamics 365 vs ServiceNow: Which is searched more in the United States? Is Microsoft Dynamics 365 or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Dynamics 365 and ServiceNow - **Competitive set**: Government CRM platforms - **Market**: United States - **Month measured**: Sep 2026 - **Microsoft Dynamics 365 Share of Search**: 0.04% - **ServiceNow Share of Search**: 0.03% ## Is Microsoft Dynamics 365 or ServiceNow more popular in search? - In September 2026, Microsoft Dynamics 365 had more branded searches than ServiceNow among government CRM platforms in the United States. Microsoft Dynamics 365 had about 30 branded searches, while ServiceNow had 20. Microsoft Dynamics 365 made up 0.04% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. - The lead changed hands once in the 12 months ending September 2026: Microsoft Dynamics 365 took it in August 2026. - Across the 12 months ending September 2026, Microsoft Dynamics 365’s share of searches among government CRM platforms in the United States moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 30. - Across the 12 months ending September 2026, ServiceNow’s share of searches among government CRM platforms in the United States moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 30 to 20. ## Top government CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Dynamics 365 was listed before ServiceNow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Dynamics 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Granicus | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceNow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GovPilot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tyler Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Accela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CivicPlus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about government CRM platforms - Asked ChatGPT "Which government CRM should I use in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. Granicus, 4. ServiceNow - Asked ChatGPT "What are the best government CRMs in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. ServiceNow, 4. Granicus, 5. GovPilot - Asked ChatGPT "What's the best government CRM in the US for a council team?": 1. Salesforce, 2. Granicus, 3. Microsoft Dynamics 365 - Searched Google, AI Overview "government crm": 1. Salesforce - Searched Google, AI Overview "government crm software": 1. Salesforce, 2. Microsoft Dynamics 365 Not named in any answer: Tyler Technologies, Accela and CivicPlus. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States government CRM platforms in September 2026? - Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026. - Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | Microsoft Dynamics 365 estimated searches | Microsoft Dynamics 365 Share of Search | Microsoft Dynamics 365 rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | Nov 2025 | 10 | 0.02% | 8 | 30 | 0.05% | 7 | | Dec 2025 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | Jan 2026 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | Feb 2026 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | Mar 2026 | 10 | 0.01% | 8 | 40 | 0.05% | 7 | | Apr 2026 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | May 2026 | 10 | 0.01% | 8 | 20 | 0.03% | 7 | | Jun 2026 | 10 | 0.01% | 8 | 30 | 0.04% | 7 | | Jul 2026 | 10 | 0.01% | 8 | 20 | 0.03% | 7 | | Aug 2026 | 20 | 0.03% | 7 | 10 | 0.01% | 8 | | Sep 2026 | 30 | 0.04% | 7 | 20 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Dynamics 365**: Measured on the search term “dynamics 365 government”. - **ServiceNow**: Measured on the search term “servicenow public sector”. - [Microsoft Dynamics 365 profile](/demand/us/brands/dynamics-365) - [ServiceNow profile](/demand/us/brands/servicenow) - [All government CRM platforms in the United States](/demand/us/categories/us-government-crm-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Dynamics 365 or ServiceNow more popular in search? In September 2026, Microsoft Dynamics 365 had more branded searches than ServiceNow among government CRM platforms in the United States. Microsoft Dynamics 365 had about 30 branded searches, while ServiceNow had 20. Microsoft Dynamics 365 made up 0.04% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. ## Cite this page Brandwave. "Microsoft Dynamics 365 vs ServiceNow: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dynamics-365-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dynamics-365-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.