--- title: "Dunkin' vs Shipley Do-Nuts: Which is searched more in the United States?" description: "Is Dunkin' or Shipley Do-Nuts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dunkin-vs-shipley-donuts" publisher: "Brandwave" --- # Dunkin' vs Shipley Do-Nuts: Which is searched more in the United States? Is Dunkin' or Shipley Do-Nuts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunkin' and Shipley Do-Nuts - **Competitive set**: Donut chains - **Market**: United States - **Month measured**: Sep 2026 - **Dunkin' Share of Search**: 73.8% - **Shipley Do-Nuts Share of Search**: 2.1% ## Is Dunkin' or Shipley Do-Nuts more popular in search? - In September 2026, Dunkin' had more branded searches than Shipley Do-Nuts among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Shipley Do-Nuts had 301,000. Dunkin' made up 73.8% of all donut chain searches we track, and Shipley Do-Nuts accounted for 2.1%. - Dunkin' was ahead of Shipley Do-Nuts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunkin'’s share of searches among donut chains in the United States moved from 75.8% to 73.8%, and its estimated monthly branded searches moved from 12.5M to 10.8M. - Across the 12 months ending September 2026, Shipley Do-Nuts’ share of searches among donut chains in the United States moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 368K to 301K. ## Top donut chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Dunkin' and Shipley Do-Nuts showed up in all three answers. Shipley Do-Nuts was listed before Dunkin' in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Krispy Kreme | 1st | 3 of 3 | 3 of 3 | | Duck Donuts | 2nd | 3 of 3 | 3 of 3 | | Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 | | Dunkin' | 4th | 3 of 3 | 3 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about donut chains - Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin' Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026. ## Month by month | Month | Dunkin' estimated searches | Dunkin' Share of Search | Dunkin' rank | Shipley Do-Nuts estimated searches | Shipley Do-Nuts Share of Search | Shipley Do-Nuts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.5M | 75.8% | 1 | 368K | 2.2% | 5 | | Nov 2025 | 12.5M | 73.6% | 1 | 368K | 2.2% | 5 | | Dec 2025 | 12.5M | 73.6% | 1 | 368K | 2.2% | 5 | | Jan 2026 | 10.2M | 72% | 1 | 368K | 2.6% | 5 | | Feb 2026 | 10.2M | 73.2% | 1 | 368K | 2.6% | 4 | | Mar 2026 | 11.6M | 72.1% | 1 | 368K | 2.3% | 5 | | Apr 2026 | 10.8M | 73.1% | 1 | 368K | 2.5% | 5 | | May 2026 | 12.5M | 75.9% | 1 | 368K | 2.2% | 5 | | Jun 2026 | 12.5M | 75.5% | 1 | 368K | 2.2% | 5 | | Jul 2026 | 12.5M | 75.5% | 1 | 368K | 2.2% | 5 | | Aug 2026 | 13.2M | 73.8% | 1 | 368K | 2.1% | 5 | | Sep 2026 | 10.8M | 73.8% | 1 | 301K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunkin'’s and Shipley Do-Nuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunkin'**: Measured on the search terms “dunkin” and “dunkin donuts”, summed into one figure. - **Shipley Do-Nuts**: Measured on the search term “shipley donuts”. - [Dunkin' profile](/demand/us/brands/dunkin) - [Shipley Do-Nuts profile](/demand/us/brands/shipley-donuts) - [All donut chains in the United States](/demand/us/categories/us-donut-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunkin' or Shipley Do-Nuts more popular in search? In September 2026, Dunkin' had more branded searches than Shipley Do-Nuts among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Shipley Do-Nuts had 301,000. Dunkin' made up 73.8% of all donut chain searches we track, and Shipley Do-Nuts accounted for 2.1%. ## Cite this page Brandwave. "Dunkin' vs Shipley Do-Nuts: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dunkin-vs-shipley-donuts This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dunkin-vs-shipley-donuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.