--- title: "Duck Donuts vs Krispy Kreme: Which is searched more in the United States?" description: "Is Duck Donuts or Krispy Kreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/duck-donuts-vs-krispy-kreme" publisher: "Brandwave" --- # Duck Donuts vs Krispy Kreme: Which is searched more in the United States? Is Duck Donuts or Krispy Kreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duck Donuts and Krispy Kreme - **Competitive set**: Donut chains - **Market**: United States - **Month measured**: Sep 2026 - **Duck Donuts Share of Search**: 2.1% - **Krispy Kreme Share of Search**: 15.3% ## Is Duck Donuts or Krispy Kreme more popular in search? - In September 2026, Krispy Kreme had more branded searches than Duck Donuts among donut chains in the United States. Krispy Kreme had about 2.2 million branded searches, while Duck Donuts had 301,000. Krispy Kreme made up 15.3% of all donut chain searches we track, and Duck Donuts accounted for 2.1%. - Krispy Kreme was ahead of Duck Donuts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duck Donuts’ share of searches among donut chains in the United States moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Krispy Kreme’s share of searches among donut chains in the United States moved from 13.6% to 15.3%, and its estimated monthly branded searches held steady at 2.2M. ## Top donut chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Duck Donuts and Krispy Kreme showed up in all three answers. Krispy Kreme was listed before Duck Donuts in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Krispy Kreme | 1st | 3 of 3 | 3 of 3 | | Duck Donuts | 2nd | 3 of 3 | 3 of 3 | | Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 | | Dunkin' | 4th | 3 of 3 | 3 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about donut chains - Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin' Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Duck Donuts estimated searches | Duck Donuts Share of Search | Duck Donuts rank | Krispy Kreme estimated searches | Krispy Kreme Share of Search | Krispy Kreme rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 2.2% | 4 | 2.2M | 13.6% | 2 | | Nov 2025 | 368K | 2.2% | 4 | 2.7M | 16.2% | 2 | | Dec 2025 | 368K | 2.2% | 4 | 2.7M | 16.2% | 2 | | Jan 2026 | 368K | 2.6% | 4 | 2.2M | 15.8% | 2 | | Feb 2026 | 301K | 2.2% | 5 | 2.2M | 16.1% | 2 | | Mar 2026 | 368K | 2.3% | 4 | 2.7M | 17.1% | 2 | | Apr 2026 | 368K | 2.5% | 4 | 2.2M | 15.1% | 2 | | May 2026 | 368K | 2.2% | 4 | 2.2M | 13.6% | 2 | | Jun 2026 | 450K | 2.7% | 4 | 2.2M | 13.5% | 2 | | Jul 2026 | 450K | 2.7% | 4 | 2.2M | 13.5% | 2 | | Aug 2026 | 368K | 2.1% | 4 | 2.7M | 15.3% | 2 | | Sep 2026 | 301K | 2.1% | 4 | 2.2M | 15.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Duck Donuts’ and Krispy Kreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duck Donuts**: Measured on the search term “duck donuts”. - **Krispy Kreme**: Measured on the search term “krispy kreme”. - [Duck Donuts profile](/demand/us/brands/duck-donuts) - [Krispy Kreme profile](/demand/us/brands/krispy-kreme) - [All donut chains in the United States](/demand/us/categories/us-donut-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duck Donuts or Krispy Kreme more popular in search? In September 2026, Krispy Kreme had more branded searches than Duck Donuts among donut chains in the United States. Krispy Kreme had about 2.2 million branded searches, while Duck Donuts had 301,000. Krispy Kreme made up 15.3% of all donut chain searches we track, and Duck Donuts accounted for 2.1%. ## Cite this page Brandwave. "Duck Donuts vs Krispy Kreme: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/duck-donuts-vs-krispy-kreme This page is also available as HTML at https://gobrandwave.com/demand/us/compare/duck-donuts-vs-krispy-kreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.