--- title: "Dove vs Speed Stick: Which is searched more in the United States?" description: "Is Dove or Speed Stick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dove-vs-speed-stick" publisher: "Brandwave" --- # Dove vs Speed Stick: Which is searched more in the United States? Is Dove or Speed Stick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Speed Stick - **Competitive set**: Deodorant brands - **Market**: United States - **Month measured**: Sep 2026 - **Dove Share of Search**: 23% - **Speed Stick Share of Search**: 2.9% ## Is Dove or Speed Stick more popular in search? - In September 2026, Dove had more branded searches than Speed Stick among deodorant brands in the United States. Dove had about 118,000 branded searches, while Speed Stick had 14,800. Dove made up 23% of all deodorant brand searches we track, and Speed Stick accounted for 2.9%. - Dove was ahead of Speed Stick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in the United States moved from 22.9% to 23%, and its estimated monthly branded searches held steady at 118K. - Across the 12 months ending September 2026, Speed Stick’s share of searches among deodorant brands in the United States moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Speed Stick was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove was listed before Speed Stick in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Secret | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Dove | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Native | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Certain Dri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Stick | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Spice | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mitchum | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Degree | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lume | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmidt’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy?": 1. Secret, 2. Dove - Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Secret, 3. Native, 4. Old Spice, 5. Mitchum, 6. Degree, 7. Certain Dri, 8. Lume - Asked ChatGPT "What is the best natural deodorant?": 1. Native - Searched Google, AI Overview "deodorant": 1. Secret, 2. Speed Stick, 3. Dove - Searched Google, AI Overview "best deodorant": 1. Secret, 2. Dove, 3. Certain Dri, 4. Native, 5. Lume Not named in any answer: Dr. Squatch, Arm & Hammer, Axe and Schmidt’s. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States deodorant brands in September 2026? - In September 2026, Speed Stick gained share of searches among deodorant brands in the United States, from 2.2% to 2.9%. - In September 2026, Dove gained share of searches among deodorant brands in the United States, from 22.4% to 23%. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Speed Stick estimated searches | Speed Stick Share of Search | Speed Stick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 22.9% | 1 | 12.1K | 2.4% | 10 | | Nov 2025 | 96.2K | 19.9% | 2 | 9.9K | 2.1% | 10 | | Dec 2025 | 101K | 20% | 2 | 12.1K | 2.4% | 10 | | Jan 2026 | 113K | 20.9% | 2 | 12.1K | 2.2% | 10 | | Feb 2026 | 96.2K | 19.8% | 2 | 12.1K | 2.5% | 10 | | Mar 2026 | 118K | 22% | 1 | 12.1K | 2.3% | 10 | | Apr 2026 | 96.2K | 18.7% | 2 | 14.8K | 2.9% | 10 | | May 2026 | 101K | 18.9% | 2 | 14.8K | 2.8% | 10 | | Jun 2026 | 101K | 19.7% | 1 | 12.1K | 2.4% | 10 | | Jul 2026 | 118K | 22.2% | 1 | 12.1K | 2.3% | 10 | | Aug 2026 | 124K | 22.4% | 1 | 12.1K | 2.2% | 10 | | Sep 2026 | 118K | 23% | 1 | 14.8K | 2.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Speed Stick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “dove deodorant” and “dove men deodorant”, summed into one figure. - **Speed Stick**: Measured on the search term “speed stick”. - [Dove profile](/demand/us/brands/dove) - [Speed Stick profile](/demand/us/brands/speed-stick) - [All deodorant brands in the United States](/demand/us/categories/us-deodorant-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Speed Stick more popular in search? In September 2026, Dove had more branded searches than Speed Stick among deodorant brands in the United States. Dove had about 118,000 branded searches, while Speed Stick had 14,800. Dove made up 23% of all deodorant brand searches we track, and Speed Stick accounted for 2.9%. ## Cite this page Brandwave. "Dove vs Speed Stick: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dove-vs-speed-stick This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dove-vs-speed-stick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.