--- title: "Dove vs K18: Which is searched more in the United States?" description: "Is Dove or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dove-vs-k18-hair" publisher: "Brandwave" --- # Dove vs K18: Which is searched more in the United States? Is Dove or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and K18 - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Dove Share of Search**: 2.9% - **K18 Share of Search**: 11.7% ## Is Dove or K18 more popular in search? - In September 2026, K18 had more branded searches than Dove among shampoo brands in the United States. K18 had about 110,000 branded searches, while Dove had 27,100. K18 made up 11.7% of all shampoo brand searches we track, and Dove accounted for 2.9%. - K18 was ahead of Dove in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United States moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United States moved from 9.5% to 11.7%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. K18 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches. - In September 2026, K18 lost share of searches among shampoo brands in the United States, from 13.6% to 11.7%. - In September 2026, Dove rose from 14th to 12th among shampoo brands in the United States. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | K18 estimated searches | K18 Share of Search | K18 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.5% | 10 | 90.5K | 9.5% | 3 | | Nov 2025 | 27.1K | 2.1% | 12 | 135K | 10.4% | 3 | | Dec 2025 | 27.1K | 2.4% | 13 | 110K | 9.7% | 4 | | Jan 2026 | 27.1K | 2.5% | 14 | 110K | 10.1% | 3 | | Feb 2026 | 27.1K | 2.9% | 12 | 110K | 11.7% | 3 | | Mar 2026 | 27.1K | 2.7% | 14 | 110K | 10.8% | 3 | | Apr 2026 | 27.1K | 2.8% | 12 | 110K | 11.2% | 3 | | May 2026 | 27.1K | 2.9% | 13 | 110K | 11.7% | 3 | | Jun 2026 | 22.2K | 2.5% | 14 | 90.5K | 10.3% | 3 | | Jul 2026 | 27.1K | 2.9% | 11 | 110K | 11.6% | 3 | | Aug 2026 | 27.1K | 2.7% | 14 | 135K | 13.6% | 2 | | Sep 2026 | 27.1K | 2.9% | 12 | 110K | 11.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and K18’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove shampoo”. - **K18**: Measured on the search term “k18”. - [Dove profile](/demand/us/brands/dove) - [K18 profile](/demand/us/brands/k18-hair) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or K18 more popular in search? In September 2026, K18 had more branded searches than Dove among shampoo brands in the United States. K18 had about 110,000 branded searches, while Dove had 27,100. K18 made up 11.7% of all shampoo brand searches we track, and Dove accounted for 2.9%. ## Cite this page Brandwave. "Dove vs K18: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dove-vs-k18-hair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dove-vs-k18-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.