--- title: "Dove vs Dr. Squatch: Which is searched more in the United States?" description: "Is Dove or Dr. Squatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dove-vs-dr-squatch" publisher: "Brandwave" --- # Dove vs Dr. Squatch: Which is searched more in the United States? Is Dove or Dr. Squatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Dr. Squatch - **Competitive set**: Deodorant brands - **Market**: United States - **Month measured**: Sep 2026 - **Dove Share of Search**: 23% - **Dr. Squatch Share of Search**: 6.5% ## Is Dove or Dr. Squatch more popular in search? - In September 2026, Dove had more branded searches than Dr. Squatch among deodorant brands in the United States. Dove had about 118,000 branded searches, while Dr. Squatch had 33,100. Dove made up 23% of all deodorant brand searches we track, and Dr. Squatch accounted for 6.5%. - Dove was ahead of Dr. Squatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in the United States moved from 22.9% to 23%, and its estimated monthly branded searches held steady at 118K. - Across the 12 months ending September 2026, Dr. Squatch’s share of searches among deodorant brands in the United States moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dr. Squatch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Secret | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Dove | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Native | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Certain Dri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Stick | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Spice | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mitchum | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Degree | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lume | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmidt’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy?": 1. Secret, 2. Dove - Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Secret, 3. Native, 4. Old Spice, 5. Mitchum, 6. Degree, 7. Certain Dri, 8. Lume - Asked ChatGPT "What is the best natural deodorant?": 1. Native - Searched Google, AI Overview "deodorant": 1. Secret, 2. Speed Stick, 3. Dove - Searched Google, AI Overview "best deodorant": 1. Secret, 2. Dove, 3. Certain Dri, 4. Native, 5. Lume Not named in any answer: Dr. Squatch, Arm & Hammer, Axe and Schmidt’s. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States deodorant brands in September 2026? - In September 2026, Dove gained share of searches among deodorant brands in the United States, from 22.4% to 23%. - Estimated monthly branded searches for Dr. Squatch in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Dr. Squatch estimated searches | Dr. Squatch Share of Search | Dr. Squatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 22.9% | 1 | 27.1K | 5.3% | 7 | | Nov 2025 | 96.2K | 19.9% | 2 | 27.1K | 5.6% | 7 | | Dec 2025 | 101K | 20% | 2 | 27.1K | 5.4% | 7 | | Jan 2026 | 113K | 20.9% | 2 | 27.1K | 5% | 7 | | Feb 2026 | 96.2K | 19.8% | 2 | 27.1K | 5.6% | 7 | | Mar 2026 | 118K | 22% | 1 | 33.1K | 6.2% | 7 | | Apr 2026 | 96.2K | 18.7% | 2 | 33.1K | 6.4% | 7 | | May 2026 | 101K | 18.9% | 2 | 40.5K | 7.6% | 6 | | Jun 2026 | 101K | 19.7% | 1 | 33.1K | 6.4% | 7 | | Jul 2026 | 118K | 22.2% | 1 | 33.1K | 6.2% | 7 | | Aug 2026 | 124K | 22.4% | 1 | 33.1K | 6% | 7 | | Sep 2026 | 118K | 23% | 1 | 33.1K | 6.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Dr. Squatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “dove deodorant” and “dove men deodorant”, summed into one figure. - **Dr. Squatch**: Measured on the search term “dr squatch deodorant”. - [Dove profile](/demand/us/brands/dove) - [Dr. Squatch profile](/demand/us/brands/dr-squatch) - [All deodorant brands in the United States](/demand/us/categories/us-deodorant-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Dr. Squatch more popular in search? In September 2026, Dove had more branded searches than Dr. Squatch among deodorant brands in the United States. Dove had about 118,000 branded searches, while Dr. Squatch had 33,100. Dove made up 23% of all deodorant brand searches we track, and Dr. Squatch accounted for 6.5%. ## Cite this page Brandwave. "Dove vs Dr. Squatch: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dove-vs-dr-squatch This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dove-vs-dr-squatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.