--- title: "doola vs LegalZoom: Which is searched more in the United States?" description: "Is doola or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LLC formation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/doola-vs-legalzoom" publisher: "Brandwave" --- # doola vs LegalZoom: Which is searched more in the United States? Is doola or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LLC formation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: doola and LegalZoom - **Competitive set**: LLC formation services - **Market**: United States - **Month measured**: Sep 2026 - **doola Share of Search**: 3.8% - **LegalZoom Share of Search**: 19% ## Is doola or LegalZoom more popular in search? - In September 2026, LegalZoom had more branded searches than doola among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while doola had 9,900. LegalZoom made up 19% of all LLC formation service searches we track, and doola accounted for 3.8%. - LegalZoom was ahead of doola in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, doola’s share of searches among LLC formation services in the United States moved from 2.3% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States moved from 21.2% to 19%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top LLC formation services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LegalZoom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. doola did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Northwest Registered Agent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ZenBusiness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bizee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LegalZoom | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Inc Authority | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tailor Brands | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | doola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stripe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swyft Filings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MyCompanyWorks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LLC formation services - Asked ChatGPT "Which LLC formation service should I use in the US?": 1. Northwest Registered Agent, 2. Bizee, 3. ZenBusiness, 4. LegalZoom - Asked ChatGPT "What are the best LLC formation services in the US?": 1. Northwest Registered Agent, 2. Bizee, 3. ZenBusiness, 4. LegalZoom - Asked ChatGPT "What's the best LLC formation service in the US for a first-time business owner?": 1. Northwest Registered Agent, 2. ZenBusiness, 3. Bizee - Searched Google, AI Overview "llc formation service": 1. ZenBusiness, 2. Northwest Registered Agent, 3. Bizee, 4. Inc Authority, 5. LegalZoom, 6. Tailor Brands - Searched Google, AI Overview "llc formation": named none of the brands we track Not named in any answer: doola, Stripe, Swyft Filings and MyCompanyWorks. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States LLC formation services in September 2026? - In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches. - In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%. ## Month by month | Month | doola estimated searches | doola Share of Search | doola rank | LegalZoom estimated searches | LegalZoom Share of Search | LegalZoom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.3% | 7 | 60.5K | 21.2% | 2 | | Nov 2025 | 4.4K | 1.6% | 8 | 60.5K | 22.4% | 2 | | Dec 2025 | 4.4K | 1.6% | 8 | 60.5K | 21.5% | 2 | | Jan 2026 | 6.6K | 1.8% | 7 | 74K | 20.5% | 3 | | Feb 2026 | 8.1K | 2.3% | 7 | 74K | 21.4% | 3 | | Mar 2026 | 6.6K | 1.5% | 8 | 90.5K | 21.2% | 3 | | Apr 2026 | 6.6K | 1.8% | 7 | 74K | 20% | 3 | | May 2026 | 5.4K | 1.7% | 7 | 60.5K | 18.8% | 3 | | Jun 2026 | 4.4K | 1.5% | 8 | 60.5K | 20.4% | 3 | | Jul 2026 | 5.4K | 1.8% | 7 | 60.5K | 20.6% | 3 | | Aug 2026 | 4.4K | 1.5% | 7 | 60.5K | 20.3% | 3 | | Sep 2026 | 9.9K | 3.8% | 5 | 49.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using doola’s and LegalZoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **doola**: Measured on the search term “doola”. - **LegalZoom**: Measured on the search term “legalzoom”. - [doola profile](/demand/us/brands/doola) - [LegalZoom profile](/demand/us/brands/legalzoom) - [All LLC formation services in the United States](/demand/us/categories/us-llc-formation-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is doola or LegalZoom more popular in search? In September 2026, LegalZoom had more branded searches than doola among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while doola had 9,900. LegalZoom made up 19% of all LLC formation service searches we track, and doola accounted for 3.8%. ## Cite this page Brandwave. "doola vs LegalZoom: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/doola-vs-legalzoom This page is also available as HTML at https://gobrandwave.com/demand/us/compare/doola-vs-legalzoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.