--- title: "Dirt Devil vs Shark: Which is searched more in the United States?" description: "Is Dirt Devil or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dirt-devil-vs-shark" publisher: "Brandwave" --- # Dirt Devil vs Shark: Which is searched more in the United States? Is Dirt Devil or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dirt Devil and Shark - **Competitive set**: Vacuum brands - **Market**: United States - **Month measured**: Sep 2026 - **Dirt Devil Share of Search**: 1.9% - **Shark Share of Search**: 26.1% ## Is Dirt Devil or Shark more popular in search? - In September 2026, Shark had more branded searches than Dirt Devil among vacuum brands in the United States. Shark had about 201,000 branded searches, while Dirt Devil had 14,800. Shark made up 26.1% of all vacuum brand searches we track, and Dirt Devil accounted for 1.9%. - Shark was ahead of Dirt Devil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dirt Devil’s share of searches among vacuum brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States moved from 29.3% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K. ## Top vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shark was listed before Dirt Devil in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BISSELL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hoover | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dirt Devil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Levoit | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Roborock | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Kirby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tineco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eureka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum brands - Asked ChatGPT "Which vacuum should I buy?": 1. Shark, 2. Dyson - Asked ChatGPT "What are the best vacuum brands?": 1. Miele, 2. Dyson, 3. Shark, 4. Hoover, 5. BISSELL, 6. Roborock - Asked ChatGPT "What is the best cordless vacuum?": 1. Dyson, 2. Shark, 3. Levoit - Searched Google, AI Overview "vacuum": 1. BISSELL, 2. Dyson - Searched Google, AI Overview "cordless vacuum": 1. Dyson, 2. BISSELL, 3. Dirt Devil, 4. Shark Not named in any answer: Kirby, Tineco, Eureka, Oreck, Kenmore, Eufy and Samsung. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States vacuum brands in September 2026? - In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%. - In September 2026, Dirt Devil fell from 8th to 10th among vacuum brands in the United States. ## Month by month | Month | Dirt Devil estimated searches | Dirt Devil Share of Search | Dirt Devil rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.8% | 11 | 246K | 29.3% | 1 | | Nov 2025 | 18.1K | 1.5% | 10 | 301K | 25.4% | 2 | | Dec 2025 | 14.8K | 1.3% | 11 | 301K | 26.7% | 2 | | Jan 2026 | 14.8K | 1.7% | 11 | 246K | 27.7% | 1 | | Feb 2026 | 14.8K | 2% | 11 | 201K | 26.7% | 1 | | Mar 2026 | 14.8K | 1.7% | 10 | 246K | 28.6% | 1 | | Apr 2026 | 14.8K | 2% | 10 | 201K | 26.9% | 1 | | May 2026 | 14.8K | 2% | 10 | 201K | 26.9% | 1 | | Jun 2026 | 14.8K | 1.9% | 10 | 201K | 26.1% | 1 | | Jul 2026 | 14.8K | 1.9% | 9 | 201K | 26.3% | 1 | | Aug 2026 | 18.1K | 2.1% | 8 | 246K | 27.9% | 1 | | Sep 2026 | 14.8K | 1.9% | 10 | 201K | 26.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dirt Devil’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dirt Devil**: Measured on the search term “dirt devil vacuum”. - **Shark**: Measured on the search term “shark vacuum”. - [Dirt Devil profile](/demand/us/brands/dirt-devil) - [Shark profile](/demand/us/brands/shark) - [All vacuum brands in the United States](/demand/us/categories/us-vacuum-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dirt Devil or Shark more popular in search? In September 2026, Shark had more branded searches than Dirt Devil among vacuum brands in the United States. Shark had about 201,000 branded searches, while Dirt Devil had 14,800. Shark made up 26.1% of all vacuum brand searches we track, and Dirt Devil accounted for 1.9%. ## Cite this page Brandwave. "Dirt Devil vs Shark: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dirt-devil-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dirt-devil-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.