--- title: "Direct Freight vs Truck Smarter: Which is searched more in the United States?" description: "Is Direct Freight or Truck Smarter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/direct-freight-vs-truck-smarter" publisher: "Brandwave" --- # Direct Freight vs Truck Smarter: Which is searched more in the United States? Is Direct Freight or Truck Smarter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Direct Freight and Truck Smarter - **Competitive set**: Load boards - **Market**: United States - **Month measured**: Sep 2026 - **Direct Freight Share of Search**: 0.45% - **Truck Smarter Share of Search**: 0.54% ## Is Direct Freight or Truck Smarter more popular in search? - In September 2026, Truck Smarter had more branded searches than Direct Freight among load boards in the United States. Truck Smarter had about 1,900 branded searches, while Direct Freight had 1,600. Truck Smarter made up 0.54% of all load board searches we track, and Direct Freight accounted for 0.45%. - The lead changed hands 2 times in the 12 months ending September 2026: Direct Freight took it in January 2026, Truck Smarter took it in February 2026. - Across the 12 months ending September 2026, Direct Freight’s share of searches among load boards in the United States moved from 0.64% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Truck Smarter’s share of searches among load boards in the United States moved from 0.78% to 0.54%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## How did search popularity change for United States load boards in September 2026? - Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Direct Freight estimated searches | Direct Freight Share of Search | Direct Freight rank | Truck Smarter estimated searches | Truck Smarter Share of Search | Truck Smarter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.64% | 7 | 2.9K | 0.78% | 6 | | Nov 2025 | 2.4K | 0.66% | 7 | 2.9K | 0.79% | 6 | | Dec 2025 | 2.4K | 0.65% | 6 | 2.4K | 0.65% | 7 | | Jan 2026 | 2.9K | 0.79% | 6 | 2.4K | 0.65% | 7 | | Feb 2026 | 1.9K | 0.61% | 7 | 2.4K | 0.77% | 6 | | Mar 2026 | 1.9K | 0.61% | 7 | 2.4K | 0.77% | 6 | | Apr 2026 | 2.4K | 0.76% | 6 | 2.4K | 0.76% | 7 | | May 2026 | 1.6K | 0.52% | 7 | 1.9K | 0.62% | 6 | | Jun 2026 | 1.6K | 0.45% | 7 | 1.9K | 0.53% | 6 | | Jul 2026 | 1.9K | 0.53% | 7 | 2.4K | 0.67% | 6 | | Aug 2026 | 1.6K | 0.44% | 7 | 1.9K | 0.53% | 6 | | Sep 2026 | 1.6K | 0.45% | 7 | 1.9K | 0.54% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Direct Freight’s and Truck Smarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Direct Freight**: Measured on the search term “direct freight”. - **Truck Smarter**: Measured on the search term “truck smarter”. - [Direct Freight profile](/demand/us/brands/direct-freight) - [Truck Smarter profile](/demand/us/brands/truck-smarter) - [All load boards in the United States](/demand/us/categories/us-load-boards): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Direct Freight or Truck Smarter more popular in search? In September 2026, Truck Smarter had more branded searches than Direct Freight among load boards in the United States. Truck Smarter had about 1,900 branded searches, while Direct Freight had 1,600. Truck Smarter made up 0.54% of all load board searches we track, and Direct Freight accounted for 0.45%. ## Cite this page Brandwave. "Direct Freight vs Truck Smarter: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/direct-freight-vs-truck-smarter This page is also available as HTML at https://gobrandwave.com/demand/us/compare/direct-freight-vs-truck-smarter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.