--- title: "Dior Beauty vs Valentino: Which is searched more in the United States?" description: "Is Dior Beauty or Valentino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dior-beauty-vs-valentino" publisher: "Brandwave" --- # Dior Beauty vs Valentino: Which is searched more in the United States? Is Dior Beauty or Valentino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dior Beauty and Valentino - **Competitive set**: Fragrance brands - **Market**: United States - **Month measured**: Sep 2026 - **Dior Beauty Share of Search**: 3.7% - **Valentino Share of Search**: 15% ## Is Dior Beauty or Valentino more popular in search? - In September 2026, Valentino had more branded searches than Dior Beauty among fragrance brands in the United States. Valentino had about 246,000 branded searches, while Dior Beauty had 60,500. Valentino made up 15% of all fragrance brand searches we track, and Dior Beauty accounted for 3.7%. - Valentino was ahead of Dior Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in the United States moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Valentino’s share of searches among fragrance brands in the United States moved from 18.5% to 15%, and its estimated monthly branded searches moved from 301K to 246K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dior Beauty and Valentino were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dior Beauty and Valentino were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States fragrance brands in September 2026? - In September 2026, Valentino lost share of searches among fragrance brands in the United States, from 15.9% to 15%. - In September 2026, Dior Beauty rose from 12th to 11th among fragrance brands in the United States. ## Month by month | Month | Dior Beauty estimated searches | Dior Beauty Share of Search | Dior Beauty rank | Valentino estimated searches | Valentino Share of Search | Valentino rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 4.6% | 8 | 301K | 18.5% | 1 | | Nov 2025 | 110K | 4.2% | 10 | 450K | 17.1% | 1 | | Dec 2025 | 165K | 4.5% | 10 | 673K | 18.3% | 1 | | Jan 2026 | 74K | 4.4% | 8 | 301K | 18% | 1 | | Feb 2026 | 74K | 4.6% | 7 | 301K | 18.6% | 1 | | Mar 2026 | 60.5K | 3.8% | 12 | 246K | 15.7% | 2 | | Apr 2026 | 60.5K | 4.1% | 12 | 246K | 16.6% | 2 | | May 2026 | 74K | 4.6% | 8 | 246K | 15.2% | 2 | | Jun 2026 | 49.5K | 4% | 10 | 201K | 16.1% | 2 | | Jul 2026 | 49.5K | 3.7% | 14 | 201K | 15% | 2 | | Aug 2026 | 60.5K | 3.9% | 12 | 246K | 15.9% | 2 | | Sep 2026 | 60.5K | 3.7% | 11 | 246K | 15% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dior Beauty’s and Valentino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dior Beauty**: Measured on the search term “dior perfume”. - **Valentino**: Measured on the search term “valentino perfume”. - [Dior Beauty profile](/demand/us/brands/dior-beauty) - [Valentino profile](/demand/us/brands/valentino) - [All fragrance brands in the United States](/demand/us/categories/us-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dior Beauty or Valentino more popular in search? In September 2026, Valentino had more branded searches than Dior Beauty among fragrance brands in the United States. Valentino had about 246,000 branded searches, while Dior Beauty had 60,500. Valentino made up 15% of all fragrance brand searches we track, and Dior Beauty accounted for 3.7%. ## Cite this page Brandwave. "Dior Beauty vs Valentino: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dior-beauty-vs-valentino This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dior-beauty-vs-valentino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.