---
title: "DiGiorno vs Totino's: Which is searched more in United States?"
description: "Which is more popular in search, DiGiorno or Totino's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/digiorno-vs-totinos"
publisher: "Brandwave"
---

# DiGiorno vs Totino's: Which is searched more in United States?

Which is more popular in search, DiGiorno or Totino's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DiGiorno and Totino's
- **Competitive set**: Frozen pizza brands
- **Market**: United States
- **Month measured**: Sep 2026
- **DiGiorno Share of Search**: 31.7%
- **Totino's Share of Search**: 30.7%

## Which is more popular in search, DiGiorno or Totino's?

- In September 2026, DiGiorno had more branded searches than Totino's among frozen pizza brands in United States. DiGiorno was estimated to have 49.5K branded searches compared to Totino's’ 47.9K, and held a 31.7% Share of Search versus Totino's’ 30.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: Totino's took it in August 2026, DiGiorno took it in September 2026.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States moved from 39.6% to 31.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States moved from 24.2% to 30.7%, and its estimated monthly branded searches moved from 37K to 47.9K.

## How did search popularity change for United States frozen pizza brands in September 2026?

- In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
- In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.

## Month by month

| Month | DiGiorno estimated searches | DiGiorno Share of Search | DiGiorno rank | Totino's estimated searches | Totino's Share of Search | Totino's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 39.6% | 1 | 37K | 24.2% | 3 |
| Nov 2025 | 49.5K | 34.9% | 1 | 37K | 26.1% | 3 |
| Dec 2025 | 49.5K | 32.3% | 1 | 41.9K | 27.4% | 3 |
| Jan 2026 | 74K | 38.4% | 1 | 51.2K | 26.6% | 2 |
| Feb 2026 | 60.5K | 36.3% | 1 | 41.9K | 25.1% | 3 |
| Mar 2026 | 49.5K | 35% | 1 | 39.2K | 27.7% | 3 |
| Apr 2026 | 49.5K | 35% | 1 | 39.2K | 27.8% | 3 |
| May 2026 | 49.5K | 35% | 1 | 39.2K | 27.7% | 3 |
| Jun 2026 | 49.5K | 35% | 1 | 39.2K | 27.7% | 3 |
| Jul 2026 | 49.5K | 30.6% | 1 | 47.9K | 29.6% | 3 |
| Aug 2026 | 60.5K | 30.9% | 2 | 67.6K | 34.5% | 1 |
| Sep 2026 | 49.5K | 31.7% | 1 | 47.9K | 30.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using DiGiorno’s and Totino's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DiGiorno**: Measured on the search term “digiorno pizza”.
- **Totino's**: Measured on the search terms “totino s”, “totinos” and “totinos pizza”, summed into one figure.

- [DiGiorno profile](/demand/us/brands/digiorno)
- [Totino's profile](/demand/us/brands/totinos)
- [All frozen pizza brands in United States](/demand/us/categories/us-frozen-pizza-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DiGiorno or Totino's?

In September 2026, DiGiorno had more branded searches than Totino's among frozen pizza brands in United States. DiGiorno was estimated to have 49.5K branded searches compared to Totino's’ 47.9K, and held a 31.7% Share of Search versus Totino's’ 30.7%.

## Cite this page

Brandwave. "DiGiorno vs Totino's: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/digiorno-vs-totinos

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/digiorno-vs-totinos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.