--- title: "De'Longhi vs Keurig: Which is searched more in the United States?" description: "Is De'Longhi or Keurig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/delonghi-vs-keurig" publisher: "Brandwave" --- # De'Longhi vs Keurig: Which is searched more in the United States? Is De'Longhi or Keurig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Keurig - **Competitive set**: Coffee maker brands - **Market**: United States - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 5.6% - **Keurig Share of Search**: 15.1% ## Is De'Longhi or Keurig more popular in search? - In September 2026, Keurig had more branded searches than De'Longhi among coffee maker brands in the United States. Keurig had about 246,000 branded searches, while De'Longhi had 90,500. Keurig made up 15.1% of all coffee maker brand searches we track, and De'Longhi accounted for 5.6%. - Keurig was ahead of De'Longhi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States moved from 4% to 5.6%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Keurig’s share of searches among coffee maker brands in the United States moved from 16.3% to 15.1%, and its estimated monthly branded searches moved from 301K to 246K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De'Longhi and Keurig were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Keurig was listed before De'Longhi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi - Asked ChatGPT "What is the best espresso machine for home?": 1. Breville - Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig - Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee maker brands in September 2026? - In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%. - Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Keurig estimated searches | Keurig Share of Search | Keurig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 4% | 6 | 301K | 16.3% | 2 | | Nov 2025 | 110K | 3.8% | 7 | 450K | 15.7% | 3 | | Dec 2025 | 135K | 5.2% | 6 | 450K | 17.2% | 2 | | Jan 2026 | 110K | 5.2% | 6 | 368K | 17.3% | 2 | | Feb 2026 | 74K | 4.7% | 7 | 301K | 18.9% | 2 | | Mar 2026 | 74K | 4.6% | 6 | 301K | 18.9% | 2 | | Apr 2026 | 74K | 4.9% | 5 | 246K | 16.3% | 2 | | May 2026 | 74K | 4.9% | 5 | 246K | 16.3% | 2 | | Jun 2026 | 90.5K | 5.9% | 5 | 246K | 16.2% | 2 | | Jul 2026 | 74K | 5.3% | 5 | 246K | 17.6% | 2 | | Aug 2026 | 90.5K | 5.4% | 5 | 301K | 18.1% | 2 | | Sep 2026 | 90.5K | 5.6% | 5 | 246K | 15.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Keurig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search term “delonghi espresso machine”. - **Keurig**: Measured on the search term “keurig”. - [De'Longhi profile](/demand/us/brands/delonghi) - [Keurig profile](/demand/us/brands/keurig) - [All coffee maker brands in the United States](/demand/us/categories/us-coffee-maker-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Keurig more popular in search? In September 2026, Keurig had more branded searches than De'Longhi among coffee maker brands in the United States. Keurig had about 246,000 branded searches, while De'Longhi had 90,500. Keurig made up 15.1% of all coffee maker brand searches we track, and De'Longhi accounted for 5.6%. ## Cite this page Brandwave. "De'Longhi vs Keurig: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/delonghi-vs-keurig This page is also available as HTML at https://gobrandwave.com/demand/us/compare/delonghi-vs-keurig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.