---
title: "Del Taco vs El Pollo Loco: Which is searched more in the United States?"
description: "Is Del Taco or El Pollo Loco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican fast food chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/del-taco-vs-el-pollo-loco"
publisher: "Brandwave"
---

# Del Taco vs El Pollo Loco: Which is searched more in the United States?

Is Del Taco or El Pollo Loco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican fast food chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Del Taco and El Pollo Loco
- **Competitive set**: Mexican fast food chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Del Taco Share of Search**: 3.2%
- **El Pollo Loco Share of Search**: 3.8%

## Is Del Taco or El Pollo Loco more popular in search?

- In September 2026, El Pollo Loco had more branded searches than Del Taco among mexican fast food chains in the United States. El Pollo Loco had about 1 million branded searches, while Del Taco had 823,000. El Pollo Loco made up 3.8% of all mexican fast food chain searches we track, and Del Taco accounted for 3.2%.
- The lead changed hands once in the 12 months ending September 2026: El Pollo Loco took it in June 2026.
- Across the 12 months ending September 2026, Del Taco’s share of searches among mexican fast food chains in the United States moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, El Pollo Loco’s share of searches among mexican fast food chains in the United States moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for United States mexican fast food chains in September 2026?

- In September 2026, Del Taco lost share of searches among mexican fast food chains in the United States, from 3.7% to 3.2%.
- In September 2026, El Pollo Loco rose from 5th to 4th among mexican fast food chains in the United States.

## Month by month

| Month | Del Taco estimated searches | Del Taco Share of Search | Del Taco rank | El Pollo Loco estimated searches | El Pollo Loco Share of Search | El Pollo Loco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 3.7% | 4 | 1M | 3.7% | 5 |
| Nov 2025 | 1M | 3.8% | 4 | 823K | 3.1% | 5 |
| Dec 2025 | 1M | 3.6% | 4 | 823K | 3% | 5 |
| Jan 2026 | 1M | 3.6% | 4 | 823K | 2.9% | 5 |
| Feb 2026 | 823K | 3.5% | 4 | 823K | 3.5% | 5 |
| Mar 2026 | 1M | 3.5% | 4 | 1M | 3.5% | 5 |
| Apr 2026 | 1M | 3.8% | 4 | 1M | 3.8% | 5 |
| May 2026 | 1M | 3.7% | 4 | 1M | 3.7% | 5 |
| Jun 2026 | 823K | 3.1% | 5 | 1M | 3.8% | 4 |
| Jul 2026 | 1M | 4% | 4 | 1M | 4% | 5 |
| Aug 2026 | 1M | 3.7% | 4 | 1M | 3.7% | 5 |
| Sep 2026 | 823K | 3.2% | 5 | 1M | 3.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Del Taco’s and El Pollo Loco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Del Taco**: Measured on the search term “del taco”.
- **El Pollo Loco**: Measured on the search term “el pollo loco”.

- [Del Taco profile](/demand/us/brands/del-taco)
- [El Pollo Loco profile](/demand/us/brands/el-pollo-loco)
- [All mexican fast food chains in the United States](/demand/us/categories/us-mexican-fast-food-chains): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Del Taco or El Pollo Loco more popular in search?

In September 2026, El Pollo Loco had more branded searches than Del Taco among mexican fast food chains in the United States. El Pollo Loco had about 1 million branded searches, while Del Taco had 823,000. El Pollo Loco made up 3.8% of all mexican fast food chain searches we track, and Del Taco accounted for 3.2%.

## Cite this page

Brandwave. "Del Taco vs El Pollo Loco: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/del-taco-vs-el-pollo-loco

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/del-taco-vs-el-pollo-loco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.