--- title: "Deel vs Square Payroll: Which is searched more in the United States?" description: "Is Deel or Square Payroll more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payroll software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/deel-vs-square-payroll" publisher: "Brandwave" --- # Deel vs Square Payroll: Which is searched more in the United States? Is Deel or Square Payroll more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payroll software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deel and Square Payroll - **Competitive set**: Payroll software - **Market**: United States - **Month measured**: Sep 2026 - **Deel Share of Search**: 0.99% - **Square Payroll Share of Search**: 3.2% ## Is Deel or Square Payroll more popular in search? - In September 2026, Square Payroll had more branded searches than Deel among payroll software in the United States. Square Payroll had about 9,900 branded searches, while Deel had 3,100. Square Payroll made up 3.2% of all payroll software searches we track, and Deel accounted for 0.99%. - Square Payroll was ahead of Deel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deel’s share of searches among payroll software in the United States moved from 0.91% to 0.99%, and its estimated monthly branded searches moved from 2.9K to 3.1K. - Across the 12 months ending September 2026, Square Payroll’s share of searches among payroll software in the United States moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 9.9K. ## Top payroll software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Payroll was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Deel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square Payroll was listed before Deel in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gusto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OnPay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | QuickBooks Payroll | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Patriot Software | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | RUN Powered by ADP | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rippling | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Square Payroll | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Paychex | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Deel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about payroll software - Asked ChatGPT "Which payroll software should I use in the US?": 1. Gusto, 2. QuickBooks Payroll, 3. RUN Powered by ADP, 4. OnPay, 5. Rippling, 6. Patriot Software - Asked ChatGPT "What are the best payroll software options in the US?": 1. Gusto, 2. RUN Powered by ADP, 3. QuickBooks Payroll, 4. OnPay, 5. Rippling, 6. Paychex, 7. Square Payroll, 8. Patriot Software, 9. Deel - Asked ChatGPT "What's the best payroll software in the US for a small business?": 1. Gusto, 2. OnPay, 3. QuickBooks Payroll, 4. Patriot Software, 5. Square Payroll - Searched Google, AI Overview "payroll software": 1. Gusto, 2. OnPay, 3. Patriot Software - Searched Google, AI Overview "small business payroll": 1. Gusto, 2. QuickBooks Payroll, 3. OnPay, 4. Patriot Software, 5. Square Payroll, 6. Paychex Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States payroll software in September 2026? Neither Deel nor Square Payroll moved beyond provider rounding among payroll software in Sep 2026. ## Month by month | Month | Deel estimated searches | Deel Share of Search | Deel rank | Square Payroll estimated searches | Square Payroll Share of Search | Square Payroll rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.91% | 9 | 9.9K | 3.1% | 6 | | Nov 2025 | 2.8K | 0.91% | 9 | 9.9K | 3.2% | 6 | | Dec 2025 | 3K | 0.8% | 9 | 9.9K | 2.7% | 6 | | Jan 2026 | 3K | 0.75% | 9 | 12.1K | 3% | 6 | | Feb 2026 | 3.7K | 1.1% | 9 | 12.1K | 3.5% | 6 | | Mar 2026 | 4.2K | 1.1% | 9 | 12.1K | 3.3% | 6 | | Apr 2026 | 3.5K | 1% | 9 | 12.1K | 3.4% | 6 | | May 2026 | 4.6K | 1.4% | 8 | 9.9K | 2.9% | 6 | | Jun 2026 | 3.1K | 0.92% | 8 | 9.9K | 2.9% | 6 | | Jul 2026 | 3.1K | 0.95% | 8 | 9.9K | 3% | 6 | | Aug 2026 | 3.3K | 1.1% | 8 | 9.9K | 3.1% | 6 | | Sep 2026 | 3.1K | 0.99% | 8 | 9.9K | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Deel’s and Square Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deel**: Measured on the search terms “deel app”, “deel company”, “deel demo”, “deel eor”, “deel global payroll”, “deel hr”, “deel hr company”, “deel payroll”, “let's deel” and “letsdeel”, summed into one figure. - **Square Payroll**: Measured on the search term “square payroll”. - [Deel profile](/demand/us/brands/deel) - [Square Payroll profile](/demand/us/brands/square-payroll) - [All payroll software in the United States](/demand/us/categories/us-payroll-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deel or Square Payroll more popular in search? In September 2026, Square Payroll had more branded searches than Deel among payroll software in the United States. Square Payroll had about 9,900 branded searches, while Deel had 3,100. Square Payroll made up 3.2% of all payroll software searches we track, and Deel accounted for 0.99%. ## Cite this page Brandwave. "Deel vs Square Payroll: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/deel-vs-square-payroll This page is also available as HTML at https://gobrandwave.com/demand/us/compare/deel-vs-square-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.