--- title: "DealerCenter vs Tekion: Which is searched more in the United States?" description: "Is DealerCenter or Tekion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car dealership CRMs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dealercenter-vs-tekion" publisher: "Brandwave" --- # DealerCenter vs Tekion: Which is searched more in the United States? Is DealerCenter or Tekion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car dealership CRMs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DealerCenter and Tekion - **Competitive set**: Car dealership CRMs - **Market**: United States - **Month measured**: Sep 2026 - **DealerCenter Share of Search**: 16.9% - **Tekion Share of Search**: 11.3% ## Is DealerCenter or Tekion more popular in search? - In September 2026, DealerCenter had more branded searches than Tekion among car dealership CRMs in the United States. DealerCenter had about 49,500 branded searches, while Tekion had 33,100. DealerCenter made up 16.9% of all car dealership CRM searches we track, and Tekion accounted for 11.3%. - The lead changed hands once in the 12 months ending September 2026: DealerCenter took it in March 2026. - Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States moved from 14% to 16.9%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States moved from 14% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top car dealership CRMs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DealerCenter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tekion was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DealerCenter was listed before Tekion in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VinSolutions | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | DriveCentric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | DealerCenter | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AutoRaptor | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Elead | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DealerSocket | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Selly | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tekion | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | DealerPeak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car dealership CRMs - Asked ChatGPT "Which car dealership CRM should I use in the US?": 1. VinSolutions, 2. DriveCentric, 3. Elead, 4. AutoRaptor, 5. DealerSocket, 6. DealerCenter - Asked ChatGPT "What are the best car dealership CRMs in the US?": 1. VinSolutions, 2. Elead, 3. DriveCentric, 4. DealerSocket, 5. AutoRaptor, 6. Tekion, 7. DealerCenter, 8. Selly - Asked ChatGPT "What's the best car dealership CRM in the US for an independent used car dealer?": 1. DealerCenter, 2. AutoRaptor, 3. Selly, 4. DriveCentric - Searched Google, AI Overview "car dealership crm": 1. DealerCenter, 2. DealerSocket - Searched Google, AI Overview "automotive crm": 1. VinSolutions, 2. DriveCentric, 3. Selly Not named in any answer: DealerPeak. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car dealership CRMs in September 2026? - In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%. - In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%. ## Month by month | Month | DealerCenter estimated searches | DealerCenter Share of Search | DealerCenter rank | Tekion estimated searches | Tekion Share of Search | Tekion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 14% | 4 | 49.5K | 14% | 5 | | Nov 2025 | 40.5K | 13% | 5 | 49.5K | 15.9% | 4 | | Dec 2025 | 40.5K | 11.8% | 5 | 49.5K | 14.4% | 4 | | Jan 2026 | 49.5K | 14.6% | 4 | 60.5K | 17.8% | 3 | | Feb 2026 | 49.5K | 15.5% | 4 | 60.5K | 19% | 3 | | Mar 2026 | 49.5K | 15% | 4 | 40.5K | 12.3% | 5 | | Apr 2026 | 49.5K | 17.3% | 3 | 27.1K | 9.4% | 5 | | May 2026 | 49.5K | 15.7% | 4 | 27.1K | 8.6% | 5 | | Jun 2026 | 49.5K | 16.3% | 3 | 33.1K | 10.9% | 5 | | Jul 2026 | 49.5K | 15.9% | 3 | 40.5K | 13% | 5 | | Aug 2026 | 49.5K | 15.9% | 3 | 40.5K | 13% | 5 | | Sep 2026 | 49.5K | 16.9% | 3 | 33.1K | 11.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DealerCenter’s and Tekion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DealerCenter**: Measured on the search term “dealercenter”. - **Tekion**: Measured on the search term “tekion”. - [DealerCenter profile](/demand/us/brands/dealercenter) - [Tekion profile](/demand/us/brands/tekion) - [All car dealership CRMs in the United States](/demand/us/categories/us-car-dealership-crm): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DealerCenter or Tekion more popular in search? In September 2026, DealerCenter had more branded searches than Tekion among car dealership CRMs in the United States. DealerCenter had about 49,500 branded searches, while Tekion had 33,100. DealerCenter made up 16.9% of all car dealership CRM searches we track, and Tekion accounted for 11.3%. ## Cite this page Brandwave. "DealerCenter vs Tekion: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dealercenter-vs-tekion This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dealercenter-vs-tekion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.