--- title: "de Buyer vs Scanpan: Which is searched more in the United States?" description: "Is de Buyer or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/de-buyer-vs-scanpan" publisher: "Brandwave" --- # de Buyer vs Scanpan: Which is searched more in the United States? Is de Buyer or Scanpan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: de Buyer and Scanpan - **Competitive set**: Cookware brands - **Market**: United States - **Month measured**: Sep 2026 - **de Buyer Share of Search**: 0.39% - **Scanpan Share of Search**: 0.71% ## Is de Buyer or Scanpan more popular in search? - In September 2026, Scanpan had more branded searches than de Buyer among cookware brands in the United States. Scanpan had about 6,600 branded searches, while de Buyer had 3,600. Scanpan made up 0.71% of all cookware brand searches we track, and de Buyer accounted for 0.39%. - Scanpan was ahead of de Buyer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, de Buyer’s share of searches among cookware brands in the United States moved from 0.4% to 0.39%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in the United States moved from 0.6% to 0.71%, and its estimated monthly branded searches held steady at 6.6K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither de Buyer nor Scanpan showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Le Creuset | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | All-Clad | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | GreenPan | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Caraway | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lodge | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Our Place | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Staub | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calphalon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | de Buyer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware should I buy?": 1. Cuisinart - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Made In, 3. Le Creuset, 4. Lodge, 5. Cuisinart, 6. GreenPan, 7. Staub - Asked ChatGPT "What is the best nonstick pan?": 1. Le Creuset, 2. GreenPan - Searched Google, AI Overview "pots and pans": 1. Cuisinart, 2. Our Place - Searched Google, AI Overview "cookware set": 1. Cuisinart, 2. Caraway, 3. Tefal Not named in any answer: HexClad, ZWILLING, Calphalon, Scanpan and de Buyer. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States cookware brands in September 2026? - In September 2026, Scanpan fell from 13th to 14th among cookware brands in the United States. - Estimated monthly branded searches for de Buyer in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | de Buyer estimated searches | de Buyer Share of Search | de Buyer rank | Scanpan estimated searches | Scanpan Share of Search | Scanpan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.4% | 15 | 6.6K | 0.6% | 14 | | Nov 2025 | 8.1K | 0.35% | 15 | 12.1K | 0.52% | 14 | | Dec 2025 | 8.1K | 0.35% | 15 | 12.1K | 0.52% | 14 | | Jan 2026 | 5.4K | 0.41% | 15 | 8.1K | 0.61% | 14 | | Feb 2026 | 3.6K | 0.36% | 15 | 6.6K | 0.66% | 14 | | Mar 2026 | 3.6K | 0.42% | 15 | 6.6K | 0.77% | 14 | | Apr 2026 | 3.6K | 0.44% | 15 | 6.6K | 0.81% | 14 | | May 2026 | 4.4K | 0.5% | 15 | 6.6K | 0.76% | 14 | | Jun 2026 | 3.6K | 0.49% | 15 | 5.4K | 0.74% | 14 | | Jul 2026 | 3.6K | 0.49% | 15 | 5.4K | 0.73% | 14 | | Aug 2026 | 3.6K | 0.41% | 15 | 9.9K | 1.1% | 13 | | Sep 2026 | 3.6K | 0.39% | 15 | 6.6K | 0.71% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using de Buyer’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **de Buyer**: Measured on the search term “de buyer”. - **Scanpan**: Measured on the search term “scanpan”. - [de Buyer profile](/demand/us/brands/de-buyer) - [Scanpan profile](/demand/us/brands/scanpan) - [All cookware brands in the United States](/demand/us/categories/us-cookware-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is de Buyer or Scanpan more popular in search? In September 2026, Scanpan had more branded searches than de Buyer among cookware brands in the United States. Scanpan had about 6,600 branded searches, while de Buyer had 3,600. Scanpan made up 0.71% of all cookware brand searches we track, and de Buyer accounted for 0.39%. ## Cite this page Brandwave. "de Buyer vs Scanpan: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/de-buyer-vs-scanpan This page is also available as HTML at https://gobrandwave.com/demand/us/compare/de-buyer-vs-scanpan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.