--- title: "Dawn vs Seventh Generation: Which is searched more in the United States?" description: "Is Dawn or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish soap brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dawn-vs-seventh-generation" publisher: "Brandwave" --- # Dawn vs Seventh Generation: Which is searched more in the United States? Is Dawn or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish soap brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dawn and Seventh Generation - **Competitive set**: Dish soap brands - **Market**: United States - **Month measured**: Sep 2026 - **Dawn Share of Search**: 55.3% - **Seventh Generation Share of Search**: 8.4% ## Is Dawn or Seventh Generation more popular in search? - In September 2026, Dawn had more branded searches than Seventh Generation among dish soap brands in the United States. Dawn had about 79,800 branded searches, while Seventh Generation had 12,100. Dawn made up 55.3% of all dish soap brand searches we track, and Seventh Generation accounted for 8.4%. - Dawn was ahead of Seventh Generation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dawn’s share of searches among dish soap brands in the United States moved from 49.6% to 55.3%, and its estimated monthly branded searches moved from 80.1K to 79.8K. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States moved from 9.2% to 8.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top dish soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dawn appeared in all five answers. Seventh Generation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dawn was listed before Seventh Generation in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dawn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Seventh Generation | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Ajax | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Blueland | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Cleancult | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Branch Basics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dish soap brands - Asked ChatGPT "Which dish soap brand should I buy in the US?": 1. Dawn, 2. Seventh Generation - Asked ChatGPT "What are the best dish soap brands in the US?": 1. Dawn, 2. Seventh Generation, 3. Mrs. Meyer’s Clean Day - Asked ChatGPT "What's the best dish soap brand in the US for greasy dishes?": 1. Dawn - Searched Google, AI Overview "dish soap brands": 1. Dawn, 2. Ajax, 3. Mrs. Meyer’s Clean Day, 4. Seventh Generation, 5. Blueland, 6. Cleancult - Searched Google, AI Overview "best dish soap": 1. Dawn, 2. Mrs. Meyer’s Clean Day, 3. Ajax Not named in any answer: Branch Basics. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States dish soap brands in September 2026? - In September 2026, Dawn gained share of searches among dish soap brands in the United States, from 51.1% to 55.3%. - In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%. ## Month by month | Month | Dawn estimated searches | Dawn Share of Search | Dawn rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80.1K | 49.6% | 1 | 14.8K | 9.2% | 3 | | Nov 2025 | 78.9K | 43% | 1 | 14.8K | 8.1% | 3 | | Dec 2025 | 78.6K | 49.3% | 1 | 14.8K | 9.3% | 3 | | Jan 2026 | 93.4K | 49.6% | 1 | 18.1K | 9.6% | 3 | | Feb 2026 | 68.9K | 46.4% | 1 | 14.8K | 10% | 3 | | Mar 2026 | 79.9K | 46.6% | 1 | 14.8K | 8.6% | 3 | | Apr 2026 | 79.6K | 50.4% | 1 | 14.8K | 9.4% | 3 | | May 2026 | 66.8K | 42.6% | 1 | 14.8K | 9.4% | 3 | | Jun 2026 | 66.8K | 47% | 1 | 12.1K | 8.5% | 3 | | Jul 2026 | 66.8K | 47.1% | 1 | 12.1K | 8.5% | 3 | | Aug 2026 | 80.8K | 51.1% | 1 | 14.8K | 9.4% | 3 | | Sep 2026 | 79.8K | 55.3% | 1 | 12.1K | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dawn’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dawn**: Measured on the search terms “dawn detergent”, “dawn dish soap”, “dawn dishwashing liquid” and “dawn soap”, summed into one figure. - **Seventh Generation**: Measured on the search term “seventh generation”. - [Dawn profile](/demand/us/brands/dawn) - [Seventh Generation profile](/demand/us/brands/seventh-generation) - [All dish soap brands in the United States](/demand/us/categories/us-dish-soap-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dawn or Seventh Generation more popular in search? In September 2026, Dawn had more branded searches than Seventh Generation among dish soap brands in the United States. Dawn had about 79,800 branded searches, while Seventh Generation had 12,100. Dawn made up 55.3% of all dish soap brand searches we track, and Seventh Generation accounted for 8.4%. ## Cite this page Brandwave. "Dawn vs Seventh Generation: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dawn-vs-seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dawn-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.