--- title: "DAT One vs Truckstop: Which is searched more in the United States?" description: "Is DAT One or Truckstop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dat-one-vs-truckstop" publisher: "Brandwave" --- # DAT One vs Truckstop: Which is searched more in the United States? Is DAT One or Truckstop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DAT One and Truckstop - **Competitive set**: Load boards - **Market**: United States - **Month measured**: Sep 2026 - **DAT One Share of Search**: 6.8% - **Truckstop Share of Search**: 3.3% ## Is DAT One or Truckstop more popular in search? - In September 2026, DAT One had more branded searches than Truckstop among load boards in the United States. DAT One had about 24,100 branded searches, while Truckstop had 11,700. DAT One made up 6.8% of all load board searches we track, and Truckstop accounted for 3.3%. - DAT One was ahead of Truckstop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States moved from 9.5% to 6.8%, and its estimated monthly branded searches moved from 35.5K to 24.1K. - Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States moved from 4.1% to 3.3%, and its estimated monthly branded searches moved from 15.3K to 11.7K. ## Top load boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DAT One and Truckstop were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DAT One was listed before Truckstop in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DAT One | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Truckstop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | 123Loadboard | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Relay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Trucker Path | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Direct Freight | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Truck Smarter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about load boards - Asked ChatGPT "What's the best load board for owner operators?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Which load board is best for finding freight as a new trucking company?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Are there any good free load boards for truckers?": 1. Trucker Path - Searched Google, AI Overview "load board": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Searched Google, AI Overview "free load boards": 1. Trucker Path, 2. Amazon Relay, 3. Direct Freight Not named in any answer: Truck Smarter. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States load boards in September 2026? - In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%. - Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026. ## Month by month | Month | DAT One estimated searches | DAT One Share of Search | DAT One rank | Truckstop estimated searches | Truckstop Share of Search | Truckstop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.5K | 9.5% | 2 | 15.3K | 4.1% | 3 | | Nov 2025 | 35K | 9.6% | 2 | 12.5K | 3.4% | 3 | | Dec 2025 | 34.7K | 9.4% | 2 | 12.5K | 3.4% | 3 | | Jan 2026 | 35K | 9.5% | 2 | 12.5K | 3.4% | 3 | | Feb 2026 | 35K | 11.3% | 2 | 12.5K | 4% | 3 | | Mar 2026 | 35.5K | 11.3% | 2 | 13.5K | 4.3% | 3 | | Apr 2026 | 35K | 11.1% | 2 | 15.3K | 4.9% | 3 | | May 2026 | 28.7K | 9.4% | 2 | 13.5K | 4.4% | 3 | | Jun 2026 | 29K | 8.1% | 2 | 13.5K | 3.8% | 3 | | Jul 2026 | 28.7K | 8% | 2 | 12.5K | 3.5% | 3 | | Aug 2026 | 28.7K | 8% | 2 | 12.5K | 3.5% | 3 | | Sep 2026 | 24.1K | 6.8% | 2 | 11.7K | 3.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DAT One’s and Truckstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DAT One**: Measured on the search terms “dat load board” and “dat trucking”, summed into one figure. - **Truckstop**: Measured on the search terms “truckstop com” and “truckstop load board”, summed into one figure. - [DAT One profile](/demand/us/brands/dat-one) - [Truckstop profile](/demand/us/brands/truckstop) - [All load boards in the United States](/demand/us/categories/us-load-boards): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DAT One or Truckstop more popular in search? In September 2026, DAT One had more branded searches than Truckstop among load boards in the United States. DAT One had about 24,100 branded searches, while Truckstop had 11,700. DAT One made up 6.8% of all load board searches we track, and Truckstop accounted for 3.3%. ## Cite this page Brandwave. "DAT One vs Truckstop: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dat-one-vs-truckstop This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dat-one-vs-truckstop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.