--- title: "Dannon vs Icelandic Provisions: Which is searched more in the United States?" description: "Is Dannon or Icelandic Provisions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dannon-vs-icelandic-provisions" publisher: "Brandwave" --- # Dannon vs Icelandic Provisions: Which is searched more in the United States? Is Dannon or Icelandic Provisions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dannon and Icelandic Provisions - **Competitive set**: Yogurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Dannon Share of Search**: 3% - **Icelandic Provisions Share of Search**: 2.3% ## Is Dannon or Icelandic Provisions more popular in search? - In September 2026, Dannon had more branded searches than Icelandic Provisions among yogurt brands in the United States. Dannon had about 17,500 branded searches, while Icelandic Provisions had 13,500. Dannon made up 3% of all yogurt brand searches we track, and Icelandic Provisions accounted for 2.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Icelandic Provisions took it in December 2025, Dannon took it in September 2026. - Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States moved from 2.5% to 3%, and its estimated monthly branded searches moved from 14.3K to 17.5K. - Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 14.3K to 13.5K. ## Top yogurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Dannon nor Icelandic Provisions showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yogurt brands - Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani - Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage - Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani - Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani - Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States yogurt brands in September 2026? - In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%. - In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%. ## Month by month | Month | Dannon estimated searches | Dannon Share of Search | Dannon rank | Icelandic Provisions estimated searches | Icelandic Provisions Share of Search | Icelandic Provisions rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.3K | 2.5% | 9 | 14.3K | 2.5% | 10 | | Nov 2025 | 12.5K | 2.6% | 8 | 11.7K | 2.4% | 10 | | Dec 2025 | 11.7K | 2.4% | 10 | 12.8K | 2.6% | 8 | | Jan 2026 | 16.5K | 2.4% | 10 | 22.5K | 3.3% | 9 | | Feb 2026 | 16.5K | 2.5% | 10 | 25.8K | 4% | 8 | | Mar 2026 | 17.5K | 2.6% | 9 | 22.5K | 3.3% | 8 | | Apr 2026 | 15.3K | 2.5% | 9 | 16.5K | 2.7% | 8 | | May 2026 | 14.3K | 2.5% | 9 | 21.7K | 3.8% | 8 | | Jun 2026 | 14.3K | 2.6% | 9 | 26.6K | 4.8% | 8 | | Jul 2026 | 19.2K | 3.3% | 9 | 26.6K | 4.6% | 8 | | Aug 2026 | 23.5K | 3.8% | 8 | 23.5K | 3.8% | 9 | | Sep 2026 | 17.5K | 3% | 8 | 13.5K | 2.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dannon’s and Icelandic Provisions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dannon**: Measured on the search terms “dannon” and “dannon yogurt”, summed into one figure. - **Icelandic Provisions**: Measured on the search terms “icelandic provisions” and “icelandic provisions skyr”, summed into one figure. - [Dannon profile](/demand/us/brands/dannon) - [Icelandic Provisions profile](/demand/us/brands/icelandic-provisions) - [All yogurt brands in the United States](/demand/us/categories/us-yogurt-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dannon or Icelandic Provisions more popular in search? In September 2026, Dannon had more branded searches than Icelandic Provisions among yogurt brands in the United States. Dannon had about 17,500 branded searches, while Icelandic Provisions had 13,500. Dannon made up 3% of all yogurt brand searches we track, and Icelandic Provisions accounted for 2.3%. ## Cite this page Brandwave. "Dannon vs Icelandic Provisions: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dannon-vs-icelandic-provisions This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dannon-vs-icelandic-provisions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.