---
title: "Dairy Queen vs Marble Slab Creamery: Which is searched more in the United States?"
description: "Is Dairy Queen or Marble Slab Creamery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/dairy-queen-vs-marble-slab-creamery"
publisher: "Brandwave"
---

# Dairy Queen vs Marble Slab Creamery: Which is searched more in the United States?

Is Dairy Queen or Marble Slab Creamery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dairy Queen and Marble Slab Creamery
- **Competitive set**: Ice cream chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Dairy Queen Share of Search**: 46.9%
- **Marble Slab Creamery Share of Search**: 0.57%

## Is Dairy Queen or Marble Slab Creamery more popular in search?

- In September 2026, Dairy Queen had more branded searches than Marble Slab Creamery among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Marble Slab Creamery had 40,500. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Marble Slab Creamery accounted for 0.57%.
- Dairy Queen was ahead of Marble Slab Creamery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dairy Queen’s share of searches among ice cream chains in the United States moved from 48.3% to 46.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Marble Slab Creamery’s share of searches among ice cream chains in the United States moved from 0.58% to 0.57%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for United States ice cream chains in September 2026?

- In September 2026, Dairy Queen gained share of searches among ice cream chains in the United States, from 45.6% to 46.9%.

## Month by month

| Month | Dairy Queen estimated searches | Dairy Queen Share of Search | Dairy Queen rank | Marble Slab Creamery estimated searches | Marble Slab Creamery Share of Search | Marble Slab Creamery rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 48.3% | 1 | 40.5K | 0.58% | 7 |
| Nov 2025 | 2.7M | 44.1% | 1 | 40.5K | 0.65% | 7 |
| Dec 2025 | 2.7M | 46.4% | 1 | 40.5K | 0.69% | 7 |
| Jan 2026 | 3.4M | 50% | 1 | 40.5K | 0.6% | 7 |
| Feb 2026 | 3.4M | 50.4% | 1 | 40.5K | 0.61% | 7 |
| Mar 2026 | 5M | 51.8% | 1 | 49.5K | 0.51% | 7 |
| Apr 2026 | 4.1M | 47% | 1 | 49.5K | 0.57% | 8 |
| May 2026 | 5M | 49.5% | 1 | 49.5K | 0.49% | 8 |
| Jun 2026 | 4.1M | 45.3% | 1 | 49.5K | 0.55% | 8 |
| Jul 2026 | 4.1M | 44.5% | 1 | 49.5K | 0.54% | 7 |
| Aug 2026 | 4.1M | 45.6% | 1 | 49.5K | 0.55% | 7 |
| Sep 2026 | 3.4M | 46.9% | 1 | 40.5K | 0.57% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dairy Queen’s and Marble Slab Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dairy Queen**: Measured on the search term “dairy queen”.
- **Marble Slab Creamery**: Measured on the search term “marble slab”.

- [Dairy Queen profile](/demand/us/brands/dairy-queen)
- [Marble Slab Creamery profile](/demand/us/brands/marble-slab-creamery)
- [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dairy Queen or Marble Slab Creamery more popular in search?

In September 2026, Dairy Queen had more branded searches than Marble Slab Creamery among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Marble Slab Creamery had 40,500. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Marble Slab Creamery accounted for 0.57%.

## Cite this page

Brandwave. "Dairy Queen vs Marble Slab Creamery: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dairy-queen-vs-marble-slab-creamery

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dairy-queen-vs-marble-slab-creamery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.