--- title: "Dairy Queen vs Jeni's Splendid Ice Creams: Which is searched more in the United States?" description: "Is Dairy Queen or Jeni's Splendid Ice Creams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/dairy-queen-vs-jenis" publisher: "Brandwave" --- # Dairy Queen vs Jeni's Splendid Ice Creams: Which is searched more in the United States? Is Dairy Queen or Jeni's Splendid Ice Creams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dairy Queen and Jeni's Splendid Ice Creams - **Competitive set**: Ice cream chains - **Market**: United States - **Month measured**: Sep 2026 - **Dairy Queen Share of Search**: 46.9% - **Jeni's Splendid Ice Creams Share of Search**: 0.51% ## Is Dairy Queen or Jeni's Splendid Ice Creams more popular in search? - In September 2026, Dairy Queen had more branded searches than Jeni's Splendid Ice Creams among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Jeni's Splendid Ice Creams had 36,700. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Jeni's Splendid Ice Creams accounted for 0.51%. - Dairy Queen was ahead of Jeni's Splendid Ice Creams in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dairy Queen’s share of searches among ice cream chains in the United States moved from 48.3% to 46.9%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, Jeni's Splendid Ice Creams’ share of searches among ice cream chains in the United States moved from 0.56% to 0.51%, and its estimated monthly branded searches moved from 38.5K to 36.7K. ## Top ice cream chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Jeni's Splendid Ice Creams was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dairy Queen was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jeni's Splendid Ice Creams was listed before Dairy Queen in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jeni's Splendid Ice Creams | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Salt & Straw | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Handel's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Cold Stone Creamery | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Dairy Queen | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Baskin-Robbins | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Culver's | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Marble Slab Creamery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream chains - Asked ChatGPT "What's the best ice cream chain in the US?": 1. Salt & Straw, 2. Jeni's Splendid Ice Creams, 3. Handel's, 4. Cold Stone Creamery, 5. Culver's - Asked ChatGPT "Which ice cream shop chain in the US has the best ice cream?": 1. Jeni's Splendid Ice Creams, 2. Salt & Straw, 3. Handel's, 4. Cold Stone Creamery - Asked ChatGPT "What are the most popular ice cream chains in the US?": 1. Dairy Queen, 2. Baskin-Robbins, 3. Cold Stone Creamery, 4. Culver's, 5. Handel's - Searched Google, AI Overview "soft serve": named none of the brands we track Not named in any answer: Marble Slab Creamery. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States ice cream chains in September 2026? - In September 2026, Dairy Queen gained share of searches among ice cream chains in the United States, from 45.6% to 46.9%. ## Month by month | Month | Dairy Queen estimated searches | Dairy Queen Share of Search | Dairy Queen rank | Jeni's Splendid Ice Creams estimated searches | Jeni's Splendid Ice Creams Share of Search | Jeni's Splendid Ice Creams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 48.3% | 1 | 38.5K | 0.56% | 8 | | Nov 2025 | 2.7M | 44.1% | 1 | 32.5K | 0.52% | 8 | | Dec 2025 | 2.7M | 46.4% | 1 | 32.5K | 0.55% | 8 | | Jan 2026 | 3.4M | 50% | 1 | 32.5K | 0.49% | 8 | | Feb 2026 | 3.4M | 50.4% | 1 | 32.5K | 0.49% | 8 | | Mar 2026 | 5M | 51.8% | 1 | 48.6K | 0.5% | 8 | | Apr 2026 | 4.1M | 47% | 1 | 57.6K | 0.66% | 7 | | May 2026 | 5M | 49.5% | 1 | 50.4K | 0.5% | 7 | | Jun 2026 | 4.1M | 45.3% | 1 | 50.4K | 0.56% | 7 | | Jul 2026 | 4.1M | 44.5% | 1 | 45.2K | 0.49% | 8 | | Aug 2026 | 4.1M | 45.6% | 1 | 48.6K | 0.54% | 8 | | Sep 2026 | 3.4M | 46.9% | 1 | 36.7K | 0.51% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dairy Queen’s and Jeni's Splendid Ice Creams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dairy Queen**: Measured on the search term “dairy queen”. - **Jeni's Splendid Ice Creams**: Measured on the search terms “jenis” and “jenis ice cream”, summed into one figure. - [Dairy Queen profile](/demand/us/brands/dairy-queen) - [Jeni's Splendid Ice Creams profile](/demand/us/brands/jenis) - [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dairy Queen or Jeni's Splendid Ice Creams more popular in search? In September 2026, Dairy Queen had more branded searches than Jeni's Splendid Ice Creams among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Jeni's Splendid Ice Creams had 36,700. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Jeni's Splendid Ice Creams accounted for 0.51%. ## Cite this page Brandwave. "Dairy Queen vs Jeni's Splendid Ice Creams: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/dairy-queen-vs-jenis This page is also available as HTML at https://gobrandwave.com/demand/us/compare/dairy-queen-vs-jenis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.